It’s no secret that the use of video has been on the rise in recent years. Digital video has interrupted traditional media, especially television. As TV viewing has decreased, streaming video content online has increased as 6 out of 10 people in the U.S. now prefer online video platforms to live TV. Read more
Television has provided us with a plethora of entertainment and educational content for decades. It’s reliable and trustworthy in terms of advertising and has remained as one of the most effective ad mediums since it was invented in 1927. But there’s a new player in the game, and its name is online video. Read more
“Information doesn’t travel at the word of mouth anymore. It travels as the speed of light,” says Andy Russell, founder of Trigger Media and InsideHook. As information travels at the speed of light, digital advertising has to change at the speed of light in order to keep up. What are the two main mediums expected to grow and change in 2017? Video and mobile. Read more