Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
AT&T veered into a new direction in 2015 as some of its mainstay businesses ran into trouble. A continued assault from revitalized wireless carrier T-Mobile helped strip away almost two million of AT&T’s monthly mobile subscribers. And the old legacy landline phone business accelerated its decline, losing almost 10% of its revenue from the year before. So CEO Randall Stephenson made two bold gambles that may — or may not — pay off in coming years. First, he spent almost $50 billion to acquire satellite television provider DirecTV. Along with its existing cable television offering Uverse, the move immediately made AT&T one of the largest TV subscription services in the world with 26 million U.S. customers and 19 million overseas. AT&T also acquired Nextel Mexico and Iusacell for less than $5 billion. Combining the two and upgrading its Mexican infrastructure could pay off if Latin America continues to grow faster than many other parts of the world. In the meantime, AT&T can profit from the immense flow of trade and communication between the U.S. and Mexico. The television play looks riskier, as cord cutting accelerates among millennials and Internet video services like Netflix gain momentum.
CEO
Randall L. Stephenson
Sector
Telecommunications
Industry
Telecommunications
HQ Location
Dallas, TX
Website
Years on Fortune 500 List
22
Employees
281,450
SPONSOR CENTER
$ millions | % change | |
---|---|---|
Revenues ($M) | $146,801 | 10.8% |
Profits ($M) | $13,345 | 114.4% |
Assets ($M) | $402,672 | |
Total Stockholder Equity ($M) | $122,671 | |
Market Value — as of March 31, 2016 ($M) | $240,943 |
Profit as % of Revenues | 9.1% | |
Profits as % of Assets | 3.3% | |
Profits as % of Stockholder Equity | 10.9% |
Earnings Per Share ($) | 2.37 | |
EPS % Change (from 2014) | 99.2% | |
EPS % Change (5 year annual rate) | -6.7% | |
EPS % Change (10 year annual rate) | 5.3% |
Total Return to Investors (2015) | 8.2% | |
Total Return to Investors (5 year, annualized) | 8.9% | |
Total Return to Investors (10 year, annualized) | 9.0% |
- Previous Close:
- Market Cap: NaNB
- Next Earnings Date:
- High:
- Low:
- 52 Week High:
- 52 Week Low:
- 52 Week Change %: 0.00
- P/E Ratio: n/a
- EPS:
- Dividend Yield: n/a
News about AT&T
Not all benefits are distributed equally.
Mobile market looks a lot less appealing than it used to.
In an exclusive book excerpt, the startup’s combustible leader reveals how he feeds on adversity.
Several Democratic senators plan to attend a rally outside the FCC meeting with rollback opponents.
Plan calls for weekend walkout if no new deals are reached.
Videos about AT&T
Major league sports, variety, and mobile play big parts.
Tech Debate looks at both sides of the arguments and what it means to consumers.
Here are this year’s top ten.
Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc.. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions