Amazon’s Alexa was a hit for marketers who attended the Consumer Electronics Show in Las Vegas, as a host of executives went to check out the latest tech gadgetry.
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
While the NFL season started off with a steep drop in ratings, the audience largely rebounded after the election, leaving full-season ratings down an average of 8% from a year ago.
Online advertising network Taboola has acquired Israel-based website personalization technology firm Commerce Sciences, and will offer its technology free to partners.
Hulu struck a deal to license CBS Corp.’s broadcast network and cable channels for its forthcoming live-streaming service, adding to its lineup ahead of a highly anticipated launch in the coming months.
Andrew Morse, executive vice president of editorial for CNN U.S. and general manager of CNN Digital, joined the WSJ Media Mix podcast to talk about how the network will cover Donald Trump, is investing in new digital properties and how it thinks about platforms like Facebook and Snapchat.
Gary Vaynerchuk, who runs advertising firm VaynerMedia, is acquiring digital publisher PureWow, a lifestyle digital media company focused on “upper” millennial and Gen-X women.
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
From Snapchat’s IPO to the futures of Vice and Viacom to Donald Trump’s relationship with the press, here are the biggest questions hanging over the media and ad world in 2017.
Streaming service “CBS All Access” is the leading edge of the unorthodox digital approach the broadcast network has pursued—one that amounts to a major bet on the brand’s value in the era of cord-cutting.
Starbucks went public about 25 years ago with the then-bold idea that customers would pay more than $1 for a cup of coffee. Now, the coffee chain is betting people will pay as much as $1 an ounce. 152
A slide in the share of young adult smokers who choose Marlboro cigarettes has been arrested by Philip Morris’s introduction of a lower-priced alternative to its traditional Reds. 91
Amazon.com has been in talks for live game rights with the National Basketball Association, Major League Baseball, the National Football League and more.
Facebook, Twitter and Google are under increased pressure to police what news content can be posted on their platforms, making them reluctant judges of what is misleading, hateful or true. 54
Snap has confidentially filed paperwork for an initial public offering, a major step forward in plans for what would be one of the highest-profile share debuts in recent years.
Advertising has changed significantly in the 30 years since Steve Stone, chairman and executive creative director at Heat, started out as a young ad creative. Yet while marketers have to be faster and more focused than ever—embracing data, analytics, mobile, and social media—the best ads still start with big ideas, strong relationships, and a willingness to take risks, Stone says.
The internet of things provides CMOs with a wealth of data about consumer behavior, health information, equipment malfunctions, and device management. However, interpreting this data to inform marketing decisions can be challenging. Five types of “analytics of things” provide a framework to help CMOs make the most out of IoT data.
Many marketers struggle to get what they need from their marketing technology, often because they’re using solutions that don’t account for organizational complexity, culture, and ability to measure marketing performance. With an honest assessment of these factors, companies can better determine their marketing technology requirements.
How can leaders better connect with and motivate their teams, whether they’re in the same room or scattered around the world? Punit Renjen, CEO of Deloitte Touche Tohmatsu Limited, shares six leadership lessons he learned as he transitioned to a global role.
Many millennials value flexibility, collaboration, and purpose over profit, but most corporate cultures have not yet shifted to reflect these preferences. To empower their millennial employees, CMOs can help their organizations improve in four areas: technology, skill alignment, innovation, and work-life balance.
Many organizations are investing to bolster their analytics capabilities. Yet rather than unleashing the bold, transformative potential of those capabilities, companies too often confine their application to problem sets that are safe and unthreatening to stakeholders. Fortunately, organizations can take specific actions to overcome internal resistance to the changes identified through analytics efforts, and increase the value they receive from their investments.
Please note: The Wall Street Journal News Department was not involved in the creation of the content above.
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