‘Grand Theft Auto’ CEO on Gaming

This transcript has been automatically generated and may not be 100% accurate.

... I think the team rockstar is ... utterly focused on ... re imagining everything to do ... each time the release of title ... and they are their own standards for quality are so high ... um that ... everything starts for most from a clean slate ... so ... how does one do that ... by attracting and retaining in motivating the very best for the folks in the world ... and ... encouraging the team ... to think is broadly and extensively in creative ways possible none providing resources so that they can execute against that ... I don't know how you know that ... our standard is that war not just in business we make our ... and that everything we do house to meet the standard of being are ... and ... and in artistic expression ... and artistic expression can properly ... explore ... challenging difficult ... um themes and in an often does and every artistic medium whether that's ... keychain or literature or motion pictures or music or TV or interactive entertainment ... aam ... there are lines we will not cross ... and they typically are the line between artistic expression and exploitation ... we recognize that ... there's an element of ... subjectivity ... and ultimately our creative teams ... aam ... are encouraged ... to pursue their art ... we is an organization ... have to make a determination about what's appropriate ... we take our social responsibility really seriously ... and then I stand behind everything we do ... in addition to world are no secrets ... oh I love all my children equally ...