Not Everyone Wants to Shop on Amazon
Roughly 22 million U.S. households didn’t use the retailer this year
Amazon is a popular and convenient way to shop, yet millions of Americans have never used the online retailer, and some even refuse to use it. WSJ's Andrew Lavallee discusses on Lunch Break. Photo: Ackerman + Gruber for The Wall Street Journal
As a 26-year-old assistant brand manager living in Brooklyn, Chris Outwater leads a comfortable life.
He doesn’t need cable to keep up with his favorite shows, like “The Walking Dead,” which he watches on Netflix. When he needs a taxi, he uses his smartphone to fetch an Uber. He books his travel on Google Flights.
One modern convenience that Mr. Outwater doesn’t use is Amazon, since he has plenty of stores near his home and...