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CIO Journal
CIO Insights and Analysis from Deloitte
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Disruptive Innovation Is a Group Exercise

Nearly half of CIOs surveyed said innovation capabilities are nonexistent or nascent in their organizations.
Nearly half of CIOs surveyed said innovation capabilities are nonexistent or nascent in their organizations.

Partners and ecosystems play an increasingly critical role in helping CIOs create lasting business value.

Innovation has long been a part of the CIO’s agenda, but that mandate has expanded considerably over the years. No longer limited to improving effectiveness or efficiency, today’s innovation imperative demands that CIOs help create new products and services, novel approaches to customer engagement, and even new business models.

As part of Deloitte’s 2017 Global CIO Survey, slated to be released Nov. 10, 58 percent of CIOs say “helping in business innovation” is a core expectation of the IT organization. CIOs also rank innovation among their organizations’ top five business priorities, on par with customer, performance, cost, and growth initiatives.

Whether they are equipped to deliver business innovation is another matter. In Deloitte’s CIO Program Transition Lab sessions, more than 100 CIOs were asked to assess their innovation capabilities. Nearly half said such capabilities are nonexistent or nascent in their organizations. Slightly more than a third are currently building innovation capabilities, while only 5 percent said they have “excellent” capabilities in place (see Figure 1).

Three Types of Innovation

So what needs to happen? It’s crucial to lay the foundation by developing maturity in three types of innovation. To foster the disruptive innovation that’s transforming industries large and small, CIOs can reach out to partners and ecosystems for help.

Incremental technology innovation. Traditionally, CIOs have focused on innovation within IT—finding ways to uncover efficiencies or develop innovative solutions to support back-end systems and processes. Examples include implementing technologies like the cloud, artificial intelligence, Internet Protocol version 6, solid-state drives, or virtualization.

Workforce-enabling innovation. Using technology to empower workers has been another item on the CIO’s innovation agenda. Mobile and social tools that can enhance productivity are one example; others include on-demand access to data and new learning tools. At JetBlue, for instance, Executive Vice President of Innovation and CIO Eash Sundaram and his team launched a proprietary satellite in Kazakhstan that provides free, fast Wi-Fi on JetBlue airplanes. That Wi-Fi capability has enabled the rollout of iPads to in-flight crew members and flight attendants, helping them stay connected, work more efficiently, and provide passengers with more personalized services. Sundaram is also engaging employees by providing the tools and IT support that enable them to participate in technology-led innovation. As a result, three JetBlue pilots are partnering with IT developers to build applications.

Disruptive business innovation. There’s no denying the importance of internally focused innovation, but CIOs are now responsible for directly helping businesses create value as well. Toward that end, they must consider ways to essentially monetize IT assets—from digital breakthroughs and data to new technology-driven products and services. Vanguard CIO John Marcante collaborated with leaders in the retail division of his company to create Vanguard Personal Advisor, a virtual advisory service for customers that combines investment methodology, an intuitive online user experience, sophisticated investment modeling technology, and traditional advisory services. Since launching in May 2015, it has grown to $31 billion in assets under management and has decreased the minimum asset threshold from $100,000 to $50,000.

The Ecosystem Era

Collaboration and partnerships play key roles in enabling disruptive business innovations, so it’s increasingly up to CIOs to consider how partners and ecosystems can be leveraged to fuel expansion. Firms like Airbnb and Uber are experiencing explosive growth, thanks in part to experimental ecosystems that are asset-light and highly decentralized. By connecting with partners and ecosystems, CIOs can help ensure their own organizations evolve in new ways.

A recent IDC report predicts that, by 2018, Salesforce.com and its ecosystem of customers and partners will generate $272 billion worldwide—2.8 times the revenue of Salesforce.com itself. In the words of one CIO who participated in the 2015 Deloitte Global CIO Survey, “CIOs in the future must do outreach and bring in partners.”

That’s just what BNY Mellon’s CIO Suresh Kumar has been doing for some time. Aiming to help reinvent the 200-year-old company’s technology development and deployment processes, Kumar is not only engaging with the business to drive innovation, he is developing an ecosystem of global partners to further its efforts outside the company. In 2012, Kumar and his team began an ambitious digital transformation to prepare the company for the future, including increasing its ability to be more innovative. The process involved partnering with leading organizations for guidance and building a network of innovation centers around the globe. The innovation centers, which employ about 2,000 people, work with collaborators from outside the business to foster partnerships, share ideas, and explore use cases for disruptive technologies like blockchain. They also reach out to the broader technology community, hosting meetups and hackathons and sponsoring events.

“For guidance, we looked to other progressive companies, including the technology and innovation leaders in Silicon Valley,” Kumar explains in a recent article. “As we worked with these new colleagues, we learned from them, again and again, the keystones to successful innovation and industry advancement: collaboration, experimentation, sharing, adapting.”

Building Influence

Carrying out the innovation agenda cannot be done part time or piecemeal. It requires a change in mindset and a consistent investment of time, resources, funding, and evangelism. It also can’t be done in a silo. By looking beyond the IT organization for innovation partners, CIOs can help lay the groundwork for related, modularized, or adjacent products and services. Opportunities may also abound outside the company’s four walls among industry and nonindustry partners, suppliers, and existing ecosystems.

For CIOs to become strategic innovation evangelists, it’s important to lead discussions on how innovation plans will help the company and its customers do things better, faster, smarter, or cheaper. This will allow them to build enough trust and credibility to effectively promote their innovation plans. But before embarking on any grand-scale projects, the basics must be in place. CIOs can build innovation credibility with reliable, efficient, cost-effective IT operations which, in turn, will build influence with C-suite and business stakeholders. It can be effective to innovate within IT first, then look outside the department and the firm for innovation partners.

CIOs already understand how information flows and how technology can shape or support innovation. Now they need to master each level of innovation, with the understanding that one builds upon the other. That means determining where opportunity exists today and building a path to innovation that can propel the business forward into the future.

—by Khalid Kark, research director, U.S. CIO Program, Deloitte LLP