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Think Like a Futurist to Be Prepared for the Totally Unexpected

The art and science of futuring is fast becoming a necessary skill, where we read signals, see trends and ruthlessly test our own assumptions.

In 2004, Ford Motor Co.’s resident futurist, Sheryl Connelly, led a team that imagined what would happen if an economic shock and a rapid increase in the price of gasoline led to a crash in automotive sales. With the 2008 economic crash and subsequent bailout of the U.S. auto industry, it seemed as if their scenario had come true.

But did Ms. Connelly and her team really predict the future?

“I always feel compelled to tell...

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