The most powerful technology in the world is technology that everyone, including people with disabilities, can use. To work, create, communicate, stay in shape, and be entertained. So we don’t design products for some people or even most people. We design them for every single person.
Play the film
Apple Watch now has fitness algorithms designed for wheelchair users. Instead of steps, the Workout and Activity apps track your pushes and keep you motivated.
Play the Workout app video
Replaythe Workout app video
Play the Workout app video
Replaythe Workout app video
Titles: Alanna Flax-Clark, Competitive Athlete
- [outdoor sounds]
- Camera pans to Alanna against a white background, sitting in her wheelchair.
She raises her Apple Watch and selects a workout titled “Outdoor Wheelchair Run Pace” in the Workout app.
- She presses Start and begins pushing, exiting the frame to the left.
- [wheels rolling]
- Close-up of her face as she quickly propels herself forward.
- [heavy breathing]
- She races toward the camera and passes it.
- [wheels rolling]
- Close-ups of spinning spokes and her hands pushing the wheels.
- [wheels rolling]
- She gains speed across a white background and past trees.
- [wheels rolling]
- [wheels screeching]
- She stops and raises her Apple Watch, swipes to stop her workout, and then slowly rolls away.
- [wheels rolling]
- [birds chirping]
Titles: Apple Watch with built-in wheelchair workouts
Scene fades to white.
Alanna Flax-Clark is a competitive athlete who cross-trains for equestrian events with the Activity app.
Switch Control lets you use switches, a joystick, or another adaptive device to control what’s on your screen.
Play the Switch Control video
Replaythe Switch Control video
Play the Switch Control video
Replaythe Switch Control video
Titles: Sady Paulson, Video Editor
- [buttons clicking]
- Camera pans to Sady, a woman with spastic cerebral palsy, working with an iMac at a desk.
- [buttons clicking]
- She moves her head to operate switches on both sides of her wheelchair headrest, navigating Final Cut Pro through Switch Control.
- [buttons clicking]
- In a close-up of the screen, she selects a thumbnail of a panoramic video clip of the San Francisco Bay, which she pans to reveal Fort Point and the Golden Gate Bridge.
- [unintelligible audio playing at high speed]
- A larger view of the video appears in a preview window on the upper right, which she scrubs through.
- [buttons clicking]
- She opens a directional controller on the screen, selects a downward motion, and places the clip of Fort Point in the timeline window.
- [music plays]
- The clip of waves lapping against Fort Point plays, and Sady smiles.
The camera pans away from Sady.
Titles: Mac with built-in Switch Control
The scene fades to white.
Sady Paulson is a video editor certified in Final Cut Pro who uses Switch Control to edit films on her Mac.
Live Listen lets you use your Made for iPhone hearing aids and iPhone to hear more clearly in loud places. Move your iPhone closer to the people who are speaking, and the built-in microphone will pick up what they’re saying.
Play the Live Listen video
Replaythe Live Listen video
Play the Live Listen video
Replaythe Live Listen video
Titles: Win Whittaker, Mountain Guide
The camera pans to Win, sitting at a table with a friend in a noisy restaurant. He can’t hear her well; her voice sounds muffled.
- (Woman – muffled)
- So when Lynn came, we ended up going over to Reflection Lake. And then we decided to go up the mountain, and we didn’t go to Reflection Lake, but we decided we had time.
A close-up of his hearing aid.
A close-up of his iPhone showing his Made for iPhone hearing aid settings. He selects Start Live Listen, then slides his iPhone across the table so it’s closer to his friend. Her voice comes through clearly.
- (Woman – clearly heard)
- And we continued up towards the Bench Lakes.
- (Win)
- Bench Lakes?
- (Woman)
- Yes.
- (Win)
- Right. Are the wildflowers out now?
- (Woman)
- Oh my God, they are amazing! The Indian paintbrush, the colors.
- [noisy restaurant]
- The Camera pans away from Win and his friend.
Titles: iPhone with built-in Live Listen for Made for iPhone hearing aids
Scene fades to white.
Win Whittaker is a mountain guide who uses Live Listen and a Made for iPhone hearing aid to have conversations in noisy environments, whether it’s a coffee shop or a mountain summit.
VoiceOver can describe what’s on your screen, even while you’re taking a photo.1 And when you’re looking back at pictures, it can recognize things like facial expressions, scenes, and specific objects.
Play the VoiceOver video
Replaythe VoiceOver video
Play the VoiceOver video
Replaythe VoiceOver video
Titles: Mario Garcia, Photography Enthusiast
- [birds chirping]
- [children playing]
- Camera pans to Mario and his family standing near a tree. He takes out his iPhone to photograph them.
- (Mario)
- Let’s take a picture.
- (A family member)
- Alright.
The man and woman pose. Mario holds up his iPhone to take the shot. Since he is blind, he uses the VoiceOver feature to follow audible commands in the Camera app.
- (iPhone)
- Camera. Landscape. Two faces.
Mario realizes that one family member is missing, so he asks his cousin to get in the frame.
- (Mario)
- Oh, hey, Isaac. Get in the picture!
Isaac enters the shot and appears in the viewfinder of the Camera app.
- (iPhone)
- Three faces.
- (Mario)
- You guys ready?
- (A family member)
- Yep.
- (Mario)
- Alright. Say cheese!
- (Mario’s family)
- Cheese!
- [Camera app shutter noise]
- Mario takes the photo and shows it to his family, who look pleased with the result.
- (iPhone)
- Three faces. Three smiling.
- (A family member)
- That’s good!
Camera pans away from Mario and his family.
Titles: iPhone with built-in VoiceOver
Scene fades to white.
Mario Garcia is a photography enthusiast who uses VoiceOver to take and share pictures of his family.
If it’s easier for you to read with an auditory element, Speak Screen can read text aloud from books, web pages, or homework assignments.2
Klevian C. is a fourth-grade student who uses Speak Screen to enjoy books about adventure, magic, and dinosaurs.
You can customize Apple TV specifically for your vision. Choose from a range of color filters, hear audio descriptions of movies and TV shows, or use Zoom to magnify menus and keyboards.
The Home app lets you control HomeKit-enabled accessories right from your device. So you can turn on lights, start the coffee, open the blinds, or adjust the thermostat with just a tap.3