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'Moana' Scores $81.1M Holiday Opening; 'Allied' & 'Bad Santa 2' Struggle While Beatty's 'Rules' Flops

by Brad Brevet

Nov. 27 - Disney's Moana topped the extended holiday box office with the second largest five-day Thanksgiving opening of all-time and the third largest three-day Thanksgiving opening of all-time, leading a top twelve that grossed a combined $173 million. Moana was, however, the only real success story among new wide releases as Allied and Bad Santa 2 fell short of expectations and Rules Don't Apply delivered the worst wide opening of 2016.

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