Personalization is the most important
capability to a company’s marketing
of consumers say they would be more inclined to use a service if it offers a personalized experience
— Accenture study
of online consumers get frustrated with websites when content is not personalized/related to their interests
— Janrain & Harris Interactive
of consumers buy more from those who personalize buying experience across channels.
— MyBuys
uplift in sales, on average, is observed by
organizations who are personalizing their web experiences
— Monetate