Política de marcas registradas

The Wikimedia marks represent free educational content developed through an open and collaborative process. Trademark protection reinforces the connection between the Wikimedia marks and the projects they represent. The protection serves to ensure that the marks are only used for activities that promote our mission.

When readers see the puzzle globe mark in the top left corner of a website that looks like Wikipedia, they should be confident that they are looking at neutral, notable, and high-quality content that is the result of the rigorous and transparent editing process on Wikipedia. Likewise, people should be able to rely on their impression of Wikimedia involvement when they see the Foundation mark or one of the Wikimedia logos on websites or products.

O benéfico apoio às marcas Wikimedia tem sido gerado por uma comunidade de voluntários prolíficos e apaixonados. A comunidade Wikimedia desenvolveu a principal fonte online de conteúdo educacional gratuito. Para preservar o benefício que foi criado pela comunidade, preparamos essa política de acordo com as orientações da comunidade. A política resultante assegura que todos os usos das marcas sejam coerentes com a nossa missão e promovam o movimento Wikimedia.

Nossa missão de compartilhar conhecimento se baseia em e incentiva a liberdade de expressão. Para tornar realmente fácil o compartilhamento de conhecimento, essa política de marcas registradas envolve todas as proteções à liberdade de expressão constituídas em leis de marcas registradas na mais ampla medida possível. A política de marcas registradas também procura minimizar a dificuldade de licenciamento de marcas. Somos particularmente liberais na aprovação de uso pela comunidade Wikimedia que está estritamente alinhada à nossa missão.

To further make it easier for community members to use the marks, this policy introduces some creative trademark solutions. It allows community members to use the Wikimedia marks without a trademark license for Wikimedia community-focused events and outreach work. The policy further introduces a "Quick License" for other common uses that community members can quickly fill out and email to us. It's really wikiwiki!

Leia mais sobre o propósito da nossa política de marcas registradas aqui.

As "marcas Wikimedia"

This policy applies to all trademarks of the Wikimedia Foundation. The trademarks are both registered and unregistered trademarks, including non-stylized wordmarks and the trade dress of each Wikimedia site. See also a non-exhaustive list of our trademarks. In this policy, we refer to them as the "Wikimedia marks" or just "marks."

"Uso" das marcas Wikimedia

Essa política se aplica sempre que você quiser usar as marcas Wikimedia. A Seção 2 dessa Política se aplica para todos os usos das marcas. Outras seções se aplicam apenas aos usos que não requerem permissão em separado, ou usos em acordo mantidos por capítulos, organizações temáticas e grupos de usuários reconhecidos pela Fundação Wikimedia. Se algum termo em sua licença de marca é incoerente com essa Política, você deve seguir os termos da licença.

"Nós" ou a "Fundação Wikimedia"

Essa Política regula o uso de marcas mantidas pela Fundação Wikimedia. Às vezes, essa Política simplesmente se refere à Fundação Wikimedia como "nós".

"Você"

Essa Política se aplica a "você" se você quer usar as marcas Wikimedia e explicar como as usará. Você pode ser um membro da comunidade Wikimedia, capítulo, organização temática ou grupo de usuários. Você também pode ser um indivíduo ou organização não relacionado a nós.

Membros da comunidade

A comunidade Wikimedia inclui todos os que contribuem para um dos sites Wikimedia em auxílio de nossa missão. A comunidade também inclui membros e equipe de capítulos, organizações temáticas, grupos de usuários e a Fundação Wikimedia.

The members of the Wikimedia community share a common mission of creating and distributing free educational content. They are the core of the Wikimedia movement. Accordingly, community members may freely use the Wikimedia Community logo. They are also free to use all Wikimedia marks on the Wikimedia sites and for Wikimedia community-focused events, as well as outreach work without obtaining a trademark license. Community members can also easily fill out a Quick License for certain other community uses, such as Wikimedia photo events. We generally give priority to community requests for uses that require an ordinary trademark license.

1.4.2 Capítulos, grupos de usuários e organizações temáticas

Chapters, user groups, and thematic organizations recognized by Wikimedia Foundation are called "movement organizations". They are independent from the Wikimedia Foundation and support and promote the Wikimedia sites. These groups enter into agreements with the Wikimedia Foundation, which allow them to use certain Wikimedia marks. Any use should primarily further Wikimedia's mission. To use the marks beyond the specified scope of its agreement, an organization can ask for a separate trademark license or simply comply with this policy when the use does not require a license. An organization can, of course, always select its own names, logos, and domain names. It does not have to use our marks.

1.4.3 Outras organizações ou indivíduos

Os sites Wikimedia são tão conhecidos que autores e roteiristas frequentemente querem retratá-los em seus livros e filmes. Similarmente, outras companhias podem querer reutilizar conteúdo de sites Wikimedia na internet ou em aplicativos de celular. Em fazendo isso, esses indivíduos e companhias podem querer mostrar nossas marcas em filmes, aplicativos e outras mídias.

As long as users are not confused about the source of those works, this type of use can promote the Wikimedia sites and mission by expanding the reach of free knowledge and potentially recruiting new Wikimedia community members. But it is important that the Wikimedia marks are not misleadingly used to market others' products because that will confuse Wikimedia users. We therefore have to be careful when licensing the marks for these purposes. For example, when licensing the marks to an organization that has its own logo, we need to make sure that it does not display any Wikimedia mark more prominently than its own logo or name. It's helpful to always have a proper separation between the organization's name and logo and any Wikimedia mark. Users should clearly see that the organization's products or services are provided by that other organization rather than the Wikimedia Foundation. Such use is never allowed without a trademark license.

1.5 Missão

The Wikimedia marks should be used only for activities that promote our mission, which is to "empower and engage people around the world to collect and develop educational content under a free license or in the public domain, and to disseminate it effectively and globally."

Please follow the Visual Identity Guidelines whenever you use the marks whether with or without a trademark license. Whenever you use the Wikimedia marks, please note the following:

2.1 Forma apropriada

You may use the wordmarks as a proper name (e.g., "Wikidata is great") or as an adjective (e.g., "the Wikimedia sites are awesome"). This includes any of the official translations and transliterations of the Wikimedia marks.

On the Wikimedia sites, you may use the marks in any form. You may create remixes of the wordmarks and logos, abbreviate them, and add to them.

Outside the Wikimedia sites, you may only use Wikimedia wordmarks in their full form and properly capitalized (e.g., "Wikibooks"). The logos should not be modified without separate permission from the Wikimedia Foundation. We need to make sure that the logos remain distinctive from other marks.

2.2 Aviso ou símbolo de marca registrada

Quando razoável, por favor, inclua esse aviso quando usar a marca fora dos sites Wikimedia.

"[Wikimedia Wordmark / name of logo as listed here] is a trademark of the Wikimedia Foundation and is used with the permission of the Wikimedia Foundation. We are not endorsed by or affiliated with the Wikimedia Foundation."

O aviso deve aparecer perto do uso primeiro da marca Wikimedia. Um aviso é suficiente se você mostrar várias marcas, previsto que o aviso se refere a todas elas. Você não precisa mostrar esse aviso se estiver usando uma logo da comunidade referente à Seção 3.4.

If the mark will primarily appear on a mobile screen or another medium with limited visual space, you may instead use a trademark symbol (™) with the mark to show that it is a Wikimedia trademark. For size and location of the trademark symbol, please see the Visual Identity Guidelines. When you use a symbol due to limited space and there are additional pages to your material, please include the notice in the text of a prominent page (e.g., most mobile apps have an "about us" section and may display terms during installation).

Regardless of whether you use a notice or a trademark symbol to identify your use of Wikimedia marks, please make sure that your use does not suggest endorsement by or affiliation with the Wikimedia Foundation.

3.1 Use of trademarks on the Wikimedia sites

You may use and remix the Wikimedia marks on the Wikimedia sites as you please.

3.2 Community-focused events

You may use the trademarks for events that promote our mission and are intended to be predominantly attended by Wikimedia community members. These are events like hackathons, editor meetups, photographer excursions, and WikiCons.

For example, you can put the Wikipedia puzzle globe logo on banners and posters at an edit-a-thon you have organized.

GLAM initiatives and photo contests require a Quick License under Section 4.1.

This provision does not allow you to use the marks for fundraising.

3.3 Outreach and recruiting new contributors

You may use the marks consistent with our mission to educate people about the Wikimedia sites and to recruit new contributors, as long as you make it clear that you do not work for the Wikimedia Foundation. You can create educational material or banners to decorate a public fair stand or to publicize an edit-a-thon.

This provision does not allow you to use the marks for fundraising.

3.4 Community logo use

The Wikimedia Community logo can be used freely. But you may not file trademark applications incorporating the logo. The Wikimedia community wants to ensure that the logo remains available for all to use.

3.5 Discussing something other than Wikimedia sites (fair use)

Wordmarks can sometimes have a primary meaning, in addition to representing a brand (like the words "apple" or "facebook"). Our wordmarks were not real words before our projects were created. But we will interpret fair use broadly to include the use of our wordmarks when you clearly mean to talk about something other than the Wikimedia sites.

3.6 Refer to Wikimedia sites (nominative use)

You can use the non-stylized wordmarks (e.g., "Wikipedia") to describe:

• A Wikimedia site or another aspect of the Wikimedia movement in a text (e.g., "I love reading about coal balls on Wikipedia").
• A derivative work of Wikimedia content in a way that is not misleading (e.g., "the encyclopedic content on this site is derived from Wikipedia").

You may use all Wikimedia marks on your own website as a hyperlink to the Wikimedia sites. The use of logos in hyperlinks should follow the Visual Identity Guidelines (e.g., the marks may be resized, but not modified in any other way).

Here are some other specific cases of nominative use:

3.6.1 News reporting

You may use the Wikimedia marks to make truthful statements about the Wikimedia sites in news reports and commentary.

3.6.2 Personal blogs and social media

You may use the Wikimedia marks to make or illustrate truthful statements about the Wikimedia sites in personal blogs and social media. But please do not do it to imply endorsement by or affiliation with the Wikimedia Foundation. To avoid confusion, do not use the Wikimedia logos in the background, as your profile image, or in the header of your blog, in the name of your blog, or in your social media username. This section is not meant to restrict your use of the Community logo under Section 3.4.

3.6.3 Artistic, scientific, literary, political, and other non-commercial uses

You can use the Wikimedia marks to discuss the Wikimedia sites in artistic, scientific, literary, and political works.

But please send us a request if you want to place a Wikimedia mark on the cover of your book, display a Wikimedia mark in a movie, or organize an event or presentation that could be interpreted to be endorsed by the Wikimedia Foundation. For more information, please see Section 4.

You may use the marks in satire or jokes. To avoid confusing users that your work is affiliated with the Wikimedia sites, it may be helpful to mark your work as "satire" or "parody."

3.7 Make your own branded stuff

You may create things with the marks for your own use. These can be t-shirts, caps, desktop wallpapers, lanyards and even cakes! But please do not sell them, and make sure that your design follows the Visual Identity Guidelines. If you want to sell your branded stuff, you may request a license under Section 4.6.

All uses that are not allowed under Section 3 or prohibited by Section 5 of this policy require a trademark license. This section discusses only the most common uses that require a license.

When you use our marks under a trademark license, you need to comply with its terms as well as with this trademark policy. If some term in your license is inconsistent with this policy, you should follow that license term. Movement organizations will only need a separate license when the use is not already authorized by their organizational agreements with the Wikimedia Foundation or this policy.

4.1 Quick License for special community uses

A Quick License is a simple trademark license for common community uses, like Wiki Loves Monuments and GLAM-Wiki initiatives. It is available on Meta-Wiki. You can start using the marks as stated in the Quick License as soon as you email a filled-in Quick License to trademarks@wikimedia.org. There is no need to wait for approval.

4.1.1 Photo contests

Photo contests allow people to submit freely licensed original photographs to Wikimedia Commons to compete for the best image. You can obtain a Quick License for flyers, posters, slide presentations, websites, and social media for a photo contest. If you are a movement organization, you may already have an agreement that covers photo contests.

4.1.2 GLAM-Wiki initiatives

You may use the marks in a collaboration with someone outside of the Wikimedia movement with a Quick License. This license applies to collaborations with parks, museums, libraries, and other cultural institutions to share their information with the world through the Wikimedia sites. If you are a movement organization, you may already have an agreement that covers GLAM-Wiki initiatives.

Some GLAM initiatives include Wikipedians in Residence – Wikipedia contributors who work with a specific GLAM to develop the organization's relationship with Wikipedia. Please use a Quick License to represent yourself as a Wikipedian in Residence on online professional profiles, your personal blog, and social media, as long as your work is consistent with the mission.

4.2 Domain names

You need permission to register or use a domain name that contains a Wikimedia mark in it. Do not register a domain that looks or sounds similar to a Wikimedia mark or includes a misspelled Wikimedia mark, because that can confuse Wikimedia users.

4.3 Events and conferences

You need a trademark license if you plan to host a public event or a conference that uses a Wikimedia mark.

When you obtain a trademark license, it will apply only to the specific event in your request. You will need to apply for a new license if you want to host another event.

4.4 Publications

You need a trademark license if you want to use a Wikimedia mark in a publication, unless your use qualifies as fair or nominative use under U.S. trademark law or other applicable foreign laws.

When you obtain a trademark license, it will only apply to the specific publication in your request. You will need to apply for a new license if you want to make another publication.

4.5 Movies & TV shows

You need a trademark license to use the Wikipedia logo in a movie, TV show episode, or online production.

When you obtain a trademark license, it will only apply to the specific film, TV show episode, or online production in your request. You will need to apply for a new license if you want to shoot another film or TV show episode.

4.6 Commercial merchandise

You may make merchandise with the Wikimedia trademarks for commercial use, if:

• You obtain a trademark license from the Wikimedia Foundation;
• You follow our Visual Identity Guidelines; and
• You truthfully advertise to customers how much of the selling price, if any, will be donated to Wikimedia sites.

5.1. Misleading mirrors and mimicking sites

Please do not create a website that mimics the "look and feel" of a Wikimedia site. This especially applies to imitated Wikipedia articles. If you have a good reason to create a mimicking site, please contact us at trademarks@wikimedia.org.

You do not need to contact us if you just want to use the MediaWiki software to create a wiki or if your mimicking site is clearly a parody.

If you create a mirror, make sure to comply with the relevant licenses for the content. Avoid copying links to Wikimedia policies and contact details. Please do not use the Wikimedia marks in a mirror of a Wikimedia site.

5.2 Linking to non-Wikimedia sites

You may use Wikimedia marks to link to Wikimedia sites only. Please refer to Links to Wikimedia sites if you want to link to a Wikimedia site from your website.

5.3 Misrepresentation

When you use a Wikimedia mark under this policy, please use it to represent only the project for which it stands. Please do not create the impression that your use is in any way endorsed, sponsored by, or is part of the Wikimedia Foundation. This section also applies when you are granted a license to use a mark that doesn't permit you to suggest such an endorsement.

6.1 Reporting misuse

Fighting trademark misuse is very important. We put a lot of effort into going after cases of trademark infringement because we want to protect the valuable trademark rights the community has created. If you see a mark being used in any way that could be infringing, please tell us! Just send an email to legal-tm-vio@wikimedia.org or report it here. We really appreciate your help!

6.2 Revoking permission for misuses

We may revoke the right to use the Wikimedia marks under this policy at any time by providing notice in any manner if we determine that a trademark use is inconsistent with our mission or could harm community members, movement organizations, or the Wikimedia Foundation.

7.1 This trademark policy can be revised as follows:

• We will propose major changes to the community in three languages selected by us. We will give notice of the proposed revision on the Wikimedia sites and in an email to WikimediaAnnounce-L or a similar mailing list. The community can then comment for at least 30 days.
• For minor changes or changes required by law, when possible we will provide three days' notice to WikimediaAnnounce-L or a similar mailing list. Minor changes include language fixes, administrative changes, or corrections of inaccurate statements.
• This section does not apply to the user-friendly summary, the FAQs, the purpose statement for the trademark policy, the trademark request form, and the violation reporting form. They are not part of this trademark policy and can always be revised without notice.

7.2 Translation of the trademark policy

If there are any differences in meaning between the original English version of this trademark policy and a translation, you should follow the original English version.

7.3 Questions

Please do not hesitate to contact us at trademarks@wikimedia.org if you are not sure whether your use is in compliance with this policy or local trademark laws.

0 Trademark policy Introduction

0.1 What is "trademark protection"?

Trademark law protects the association between a mark and the work, such as goods or services, that it represents. It's intended to protect users from confusion as to the source of certain work. Also, users who see a trademark rely on that association and will have expectations about the reputation and level of quality and level of service comparable to what they have come to expect from the other work provided under the marks. Therefore, trademarks are very powerful and valuable tools that embody the Wikimedia Foundation and its community members' reputation and serve as a "shorthand" way for users to recognize a work, product, or service.

0.2 What are the "Wikimedia sites"?

The Wikimedia Foundation runs several free software and free content sites, some of which are listed here: Our projects.

1 What does this policy apply to?

1.1 What is a "wordmark"?

It's a trademark that is a text-only word (like "Wikipedia" or "Wikimedia") that is used in connection with the work that it represents to identify the source. In addition, a wordmark includes all official translated and transliterated marks (e.g. "Vikipedi").

1.2 What is a "non-stylized wordmark"?

Non-stylized wordmarks are simply words like "Wikimedia" and the project names, like "Wikipedia," "Wiktionary," and so on. In comparison, the stylized wordmarks are these names in their special formats, such as with certain fonts. For example, the special format for the "Wikipedia" wordmark looks like this: . Both stylized and non-stylized wordmarks are trademarks of the Wikimedia Foundation.

1.3 What is "trade dress"?

For our purposes, trade dress is the design of a website or article that identifies the source of the website or online material. Think of it as the "look and feel" of a site. One example is the specific design and appearance of a Wikipedia article, or the Wikipedia main page. The trade dress of any Wikimedia site is also a trademark of the Wikimedia Foundation. Trademark laws also protect trade dress.

Back to The "Wikimedia marks."

1.4 Who is a "community member"?

Everyone who contributes to a Wikimedia site. It also includes staff and members of chapters, thematic organizations, user groups, and the Wikimedia Foundation.

Back to Community members

1.5 Why can't a movement organization just freely use the trademarks?

As the legal holder of the trademarks, we need to control their use to preserve the trademark protections for the community. You can read more about that here.

1.6 What is the relationship between this trademark policy and a chapter, user group, or thematic organization agreement?

Chapters, user groups, and thematic organizations must comply both with this trademark policy and their respective agreement with the Wikimedia Foundation. If there are inconsistencies between this trademark policy and a chapter, user group, or a thematic organization agreement, the organization should follow their agreement.

Back to Chapters, User Groups and Thematic Organizations

2 How to use the Wikimedia marks

2.1 Can my logo, name, or company name be smaller than the Wikimedia mark if it is really obvious that my products and services are not offered by the Wikimedia Foundation?

No. We need to make sure it is extremely clear that the Wikimedia Foundation is not providing your products or services. This is a simple, consistent way of doing that.

2.2 What if I clearly state that the products or services are provided by me?

Sorry, your logo, name, or company name must still be bigger than any Wikimedia marks and reasonably separated from Wikimedia's marks. People do not always read the fine print (shocking, I know!). So, we need to make it as clear as possible that your products or services are not provided by the Wikimedia Foundation.

2.3 What do you mean by "outside the Wikimedia sites"?

Uses of the trademarks that are not on the Wikimedia sites, such as Wikipedia, Wikimedia Commons, Wiktionary, Wikidata, Wikiquote, Wikibooks, Wikisource, Wikispecies, Wikinews, Wikiversity, Wikivoyage, or Wikimedia Meta-Wiki. For the purposes of this trademark policy, the use of trademarks on Wikimedia Labs will be considered a Wikimedia site. Accordingly, you use the marks outside the sites when you place them on flyers for an edit-a-thon.

2.4 Can I still create terms that combine Wikimedia trademarks with other words like "Wikipedian in Residence"?

Yes. This provision is not meant to stop community members from creatively combining the marks with other words to create new terms for the Wikimedia movement as long as they do it on the Wikimedia sites.

2.5 Can I translate the text in the marks?

You may translate the text in the marks on the Wikimedia sites.

2.6 Can I add graphic elements to, for example, celebrate a special event?

You can create remixes for special on-site purposes, but please don't change the logos outside our sites. These and many, many other questions are answered in the Visual Identity Guidelines.

2.7 What types of remixes of Wikimedia logos may be used outside of Wikimedia sites?

Certain remixes of Wikimedia logos may be used outside of Wikimedia sites as long as the remix does not look too similar to any of the Wikimedia marks. Please make sure that the remix will not be confused with the original Wikimedia logo.

2.8 May I use high-resolution versions of the logos?

Yes! Here you go.

2.9 Where do I place a trademark notice?

Just treat the notice as a footnote. A person reading your document, looking at your website, or watching your film should be able to easily find the notice. Good examples are: at the end of the (same) page of a document, in the imprint of a book, at the bottom of a webpage, and in the credits of a video.

2.10 What if I do not have enough space to include a notice?

Don't worry! If the mark is going to be seen on a mobile or other medium with little space, you can simply use the trademark symbol (™) for any Wikimedia trademark you use.

2.11 How should I refer to the trademark in the notice?

Wordmarks can be referenced verbatim (i.e. "Wikimedia Commons"). Logos should be described according to the Visual Identity Guidelines. Examples include the "Wikipedia Puzzle Globe" and the "'W' icon."

2.12 What if I use more than one trademark?

Make sure to describe all the trademarks in the notice, like this:

"The Wikidata wordmark and logo are the trademarks of the Wikimedia Foundation."

2.13 When do I have to use the trademark symbol?

You only need to use the trademark symbol when you do not have enough space to write the entire notice, like when you are using a trademark on a mobile screen.

2.14 Can you give some examples of how to use the trademark symbol?

Here is an example:

"Wikimedia Commons™ is one of the wonderful Wikimedia projects our community has developed to make media files, such as images, sounds, and video clips, publicly available to everyone!"

2.15 What size does the symbol have to be?

When you use a wordmark (like "Wikipedia"), you should use the same font size for the trademark symbol as the wordmark itself. In this context, superscript formatting is encouraged for the symbol. When the mark is an image (like the puzzle globe), you should select a font size for the symbol that matches the size of the image and place the symbol so that it is clearly visible and close enough to the upper right corner of the image without touching it.

2.16 But I want my website to look really pretty! Can I make the symbol smaller or put it somewhere else?

Unfortunately, no. Remember, you only need to put the symbol next to the first or most prominent use of the mark.

Back to Notice or Trademark Symbol

2.17 What does "no endorsement by or affiliation with the Wikimedia Foundation" mean?

You need to make sure that people do not mistakenly think that you may speak on behalf of the Wikimedia Foundation or one of its sites. For instance, you need to make sure that no one thinks you work for the Wikimedia Foundation.

3 Using the Wikimedia Marks without asking permission

3.1 Can you give me some examples of when I can use the marks on the Wikimedia sites?

You may use the marks on user pages, help pages, and pages about Wikimedia or the Wikimedia projects. You can also use the marks in a mailing list, on IRC, or to name a tool on the Wikimedia sites. The sky is the limit, as long as the use is related to a site, promotes the mission, and complies with the Terms of Use.

Back to Use of trademarks on the Wikimedia sites

3.2 What events are not "community-focused"?

An event that includes mostly people who are not community members is not a community-focused event. (Please see the FAQ on events in general.) This does not mean that you cannot have guests at your meetup!

3.3 Can you give me some examples of community-focused events?

Community-focused events are those events that are primarily open to community members and promote the mission. They tend to be related to improving the overall quality of the Wikimedia sites. Examples include conferences and monthly meetups hosted by community members, as well as other specific events like the "London Wikipedians regular's table," Wiki-Conference in Russia, and Wikipedia Workshop Köln (DE).

Back to Community-focused events

3.4 If my event is community-focused, which marks can I use?

First, all Wikimedia community-focused events can bear a trademarked name. You may also use the Wikimedia logos to decorate your venue, but only to the extent they are relevant. For example, you cannot use the Wikisource logo for a Wikimedia Commons-only event. However, keep in mind that the 'Wikimania' name and logo are reserved for the yearly Wikimania conference.

3.5 Can you give me some examples of outreach work?

You can put up a stand at a street fair. Here are some examples of that. You may want to present the Wikimedia sites in your club or reach out to seniors. You can also give a talk in a school or create a university course.

3.6 What are educational materials?

Educational materials help people to understand the Wikimedia sites. They can be leaflets, videos, cheat sheets, and other guides.

3.7 What about representing the community in an institution?

You need to sign and email us a Quick License if your institution wants to call you "Wikipedian in Residence" as part of a GLAM project, or something similar.

Back to Outreach and recruitment of new editors

3.8 There is a Wikimedia Community logo?

Yes! It was officially adopted as the logo for Meta-Wiki in 2008.

3.9 What does fair use mean?

In U.S. trademark law, the concept of fair use allows you to use any trademark as long as your usage fulfills certain conditions. This policy cannot restrict your fair use rights. We added Sections 3.5 and 3.6 to make your rights easier to understand.

For jurisdictions that do not recognize fair and nominative use as set out under U.S. law, these sections provide permission to do this.

3.10 Can you give me more examples of fair use?

This category of fair use is tricky in our case because our wordmarks were not real words before our projects were created, unlike "apple" or "facebook." But we would consider it fair use if you were to write a book in the Wiki software and refer to it as a "wiki book," even though Wikibooks is a distinctive trademark. If you are using the wordmarks to describe our projects, that is also a type of fair use (nominative use). You can read more about nominative use here.

3.11 Can you give me some examples of uses that are not fair use?

• Using a Wikimedia mark to advertise your book.
• Selling t-shirts with the Wikimedia Foundation logo.
• Creating your own encyclopedia and labeling it with a Wikipedia Puzzle Globe.
• Using the Wikimedia Foundation logo to fundraise for unrelated projects.
• Claiming that content is "derived from Wikipedia" when in fact it's not.

Back to Discussing something other then Wikimedia sites (fair use).

3.12 Can you give me examples of nominative use?

Here are some examples:

1. Describing a Wikimedia site:
   • In a presentation that describes how Wikipedia works, using the wordmarks in slides in your bullet points would be a nominative use. The same also applies for a blog post that describes Wikidata. If you want to "illustrate" your slides or your blog post with any of the image marks, please refer to artistic, literary, and other non-commercial uses.
   • However, you cannot use a trademark as a generic term. For example, you cannot set up a wiki on motorcycles and refer to it as "a wikipedia for motorcycles."
2. Making true factual statements:
   • "Wikipedia is the world's largest online encyclopedia. But Wikipedia is only one of the many sites created by the thousands of volunteers that make up the Wikimedia movement."
   • "I have been a Wikipedia editor since 2009" (on your personal website).
3. Describing derivative work:
   • "Source: Wikipedia"
   • "This artwork was created using images from Wikimedia Commons."
   • "The encyclopedic content on this site is derived from Wikipedia."
   • "From Wikipedia" or "to the Wikipedia article" (as used by a QR code project)
4. More specific examples:
   • Refer to the sections on news reporting; personal blogs and social media; artistic, literary, and other non-commercial uses; and links to Wikimedia sites.

Back to Refer to Wikimedia sites (nominative use).

3.13 Can I use a logo or a screenshot in my news or magazine article or news on TV?

Yes, as long as the image illustrates the discussion in the article. Do not use our trademark just to attract attention to your work. That will confuse your readers or viewers, and ours!

Back to News reporting

3.14 Can I include a logo or a screenshot in a blog post or a status update?

Yes, as long as the image illustrates the discussion in your post. Do not use trademarked images just to attract attention to your page. Viewers of your blog or your user page should not be confused and think that your page is endorsed by the Wikimedia Foundation or any of its sites.

3.15 Can I use a trademark in my username, avatar, or icon?

Unfortunately, no. We appreciate that you feel a connection to the Wikimedia sites. The Wikimedia community is very welcoming! However, we don't want people to think you can speak on behalf of the Wikimedia Foundation. You can still use the Community logo in your username, avatar, or icon.

Back to Personal blogs and social media

3.16 Can you give me some examples of artistic, literary, and other non-commercial uses?

• Using the trademarks to discuss a scientific thesis in an academic paper.
• Illustrating a point in the slides for an educational presentation with a screenshot of a Wikimedia site.
• Using the marks in an art project.
• Creating a parody for the purposes of conveying a political message.
• Writing a book in which a character reads a Wikipedia article.

Back to Artistic, literary, and other non-commercial uses.

3.17 Can you give me examples of linking to Wikimedia sites?

Yes, you can find sample link templates here.

3.18 Can I use the marks to link to Wikimedia sites using QR codes?

No. This permission to use the logos to link without a license applies to online links. To use QR codes you need to use the non-stylized Wikipedia wordmark. You can read more about that in the FAQs for nominative use.

Back to Links to Wikimedia sites.

3.19 What kind of stuff can I make?

You can make shirts, hats, bags, mugs, pins, pens, stickers, posters, desktop wallpapers, and even cakes. Pretty much anything as long as you don't sell it.

Here are some examples.

3.20 Can I sell merchandise as long as I don't make any profit?

No, you cannot sell merchandise without a license. For more information on this see the section on commercial merchandise.

3.21 Can I make stuff for others?

Yes, as long as you give it away for free.

3.22 What about commercial merchandise?

First, you can buy merchandise from the Wikimedia shop. Proceeds from this merchandise are used towards the Wikimedia sites. If you want permission to sell your own merchandise, see the section on commercial merchandise.

3.23 Can I ask commercial vendors to create custom items for me that use Wikimedia marks?

Of course! You may ask vendors like bakers and t-shirt sellers to create items with Wikimedia marks especially for you or your friends. This is okay because it is for your own personal use and no one is creating a business surrounding the sale of items with Wikimedia trademarks. And don't worry, vendors will not be required to strictly follow the Visual Identity Guidelines when it's not possible on items like cakes. For example, all these cakes are fine.

3.24 Is it okay to commission someone else to create lots of items with the Wikimedia marks for meet-ups and similar events?

Yes! As long as the items are not sold to participants, it's okay to ask a vendor to create multiple items with the Wikimedia marks for community-focused parties and gatherings like edit-a-thons under Section 3.2 of the policy.

3.25 Can I use high-resolution logos on commercial merchandise?

Yes! While our previous trademark policy did not permit the use of high-resolution logos, we have removed that restriction from the new policy.

Back to Make your own branded stuff.

4 Special uses that require permission

4.1 If I need permission, will I have to pay for a license?

Usually, there is no license fee. However, we want to keep track of how our trademarks are used. Also, we want to make sure every use complies with our mission and standards. This is why we require a formal license in certain cases.

Back to Special uses that require permission.

4.2 Do I need permission for every photo contest?

You only need to get a license if you advertise the photo contest outside a Wikimedia site. This includes posters, social media, and blogs. You can freely use the marks for community-focused events. Community-focused events are those that are intended to be predominantly attended by Wikimedia community members. They do not include events open to the general public.

Back to Photo contests.

4.3 Can I print out t-shirts with the Wikimedia logo to give out as prizes for the photo contest?

Yes. You can always make t-shirts with the Wikimedia logos and give them away as long as you are not selling them.

Back to Make your own branded stuff

4.4 How can I use the marks as a Wikipedian in Residence?

The marks may be used in any way that identifies you as a Wikipedian in Residence. Please avoid confusion about official endorsement. You should clarify that you are not a representative of the Wikimedia Foundation.

Back to GLAM-WIKI initiatives.

4.5 Can you give an example of cybersquatting?

In the past, someone registered the domain wikkipedia.org to attract traffic to their own site. This is called cybersquatting or typosquatting that infringes our trademark. We strictly enforce our policy against confusing domain names. Please tell us if you see an infringing domain name.

4.6 Can I use a Wikimedia mark as part of my domain?

Unfortunately, no. If you do, there is a risk that you will confuse readers that are looking for Wikimedia content or other material related to Wikimedia. Movement organizations may be permitted to use the Wikimedia mark as part of their domain, but only after receiving special permission.

4.7 Can I use a Wikimedia mark if I use a different top-level domain?

You cannot register a Wikimedia mark as a domain, no matter the top-level domain, including country code top-level domains. For example, you may not register "wikipedia.jobs" even though it uses ".jobs", a different top-level domain, because "wikipedia" is a Wikimedia mark.

4.8 But I want to set up a special domain myself!

If you have a legitimate reason to set up a domain, please email trademarks@wikimedia.org.

Back to Domain names.

4.9 What does "public event" mean?

A public event is an event that is not predominantly attended by community members. An event is also public when it is announced to the public with signs or advertisements or in an event schedule. Hence, this rule does not apply to community-focused meetups and conferences.

4.10 What event uses require permission?

Using a trademark for an event includes naming the event or using a Wikimedia logo on advertisements, leaflets, signage or a website.

4.11 Are there any exceptions to when events require permission?

If the name of the event uses a mark just to describe its content, that might fall under nominative use. An example for this would be announcing a course called 'Editing Wikipedia for Beginners' or 'Using Wikimedia Commons as an Amateur Photographer'. However, always include a notice that explains that your use is with permission from the Wikimedia Foundation and that you are not affiliated with the Foundation. Also, events hosted by a local Wikimedia chapter, thematic organization, or user group can use the marks subject to their respective agreement with the Wikimedia Foundation.

Back to Events and conferences.

4.12 What is a "publication"?

Publications include books, other print media, and web pages. They also mean audiovisual media like music, and other recordings, film and online video. See Outreach and recruiting new editors for materials that provide education about a Wikimedia site. See Section 4.5 for trademark uses in films.

4.13 Can I write a book about Wikipedia?

Of course you can, and we would be happy to hear about it! But you shouldn't display the Wikimedia Marks on the cover of your book or on your product packaging without asking for permission. This is because it could look like endorsement from Wikimedia Foundation and mislead users. You are of course free to use the non-stylized Wikimedia wordmarks in a book title but remember to ask for permission.

4.14 Does this also apply to handbooks, like "A beginner's guide to Wikipedia", aimed at community members?

Yes. But, please send us a request and we will give prompt permission when appropriate. We love Wikipedia guides!

4.15 Does it make a difference if the book is being published by an educational publisher?

No, you will need permission as well, because even educational publishers are commercial entities.

Back to Publications.

4.16 Do I need permission to show the Wikipedia marks in a film I am making for my school project?

If you are showing your film to the public, or at your school or workplace, you need permission. But we will make sure to make the permission process as easy and fast as possible.

Back to Movies and TV shows.

4.17 Will I have to donate a portion of the retail price for commercial merchandise?

No. But you will have to tell your customers if you don't donate your profits.

4.18 What do I have to say if I am donating a portion of my proceeds to the Wikimedia Foundation?

Just clearly state what portion of your proceeds will be given to the Wikimedia Foundation. You can, for example, say: "X% of your purchase will be donated to the Wikimedia Foundation."

4.19 Where should I state how much of my proceeds will be donated?

We recommend placing the notice right next to the purchase price, where it will be clearly visible to all buyers.

4.20 Do I need to mention donations to the Wikimedia Foundation if I don't donate anything at all?

Yes. You should state that 0% of your profits will go to the Wikimedia Foundation. Otherwise, users may mistakenly believe that you're doing fundraising for the Foundation.

Back to Commercial merchandise.

5 Prohibited uses

5.1 Can I make a fake Wikipedia article if it is intended as a joke?

There are exceptions where this is permissible, but they are very limited. You will likely not fall under such an exception if your mimicking site has any commercial background. Please refer to the section on Parodies. Most importantly, you must make sure that no one (really no one!) could confuse your site with any part of a Wikimedia site.

5.2 How do I distinguish between a prohibited mimicking site and a parody site?

Here is an example of a mimicking site: Contrary to the Wikipedia guidelines, you create an article on Wikipedia about yourself or your organization. For unknown reasons, "your" article is deleted. This makes you mad. You register the domain "businesspedia.org" and design a website that looks just like the Wikipedia article that just got deleted, including a link to your own website. You are happy to attract more traffic to it by confusing internet users. Booo!

An example of parody site: Imagine you have a great friend called Rory and his birthday is coming up. You register the domain "rorypedia.org" and design a website that looks just like a humorous Wikipedia biography on your friend Rory. Since you don't want anyone to confuse "Rorypedia" and Wikipedia, you put a bright colored bar on the top of your site saying, "This page is a present for Rory from his awesome friends and not affiliated with Wikipedia. Happy birthday, Rory!" And you take down the site once the birthday party is over. Yaaay!

5.3 How do I avoid mimicking Wikimedia sites when I use the Mediawiki software?

All wikis using Mediawiki do in fact share certain graphic elements under the default theme, but the Wikimedia sites have certain visual features that distinguish them. Do not imitate these distinguishing features. For example, you should not use logos that are confusingly similar to the Wikimedia marks or name your site something that sounds like a Wikimedia site. But you can use the "Powered by MediaWiki" button as that button simply describes that the wiki is powered by MediaWiki.

Be sure to directly download the Mediawiki software if you want to use it. Please do not try to blindly copy the HTML code of a Wikimedia site! If you do, you will accidentally import features from our sites, like our Terms of Use or our "contact us" details. Being contacted about problems on your unrelated website understandably makes our wonderful email response team volunteers very unhappy.

Back to mimicking sites.

5.4 Can I use the marks to link to a mirror of a Wikimedia site?

No. The Wikimedia marks can only be used for linking to a real Wikimedia site. By that, we mean those sites that are run by the Wikimedia community.
Also, if you want to set up a mirror of a Wikimedia site, please refer to the section on mirrors.

Back to Linking to non-Wikimedia sites.

5.5 Can you give me some examples of misrepresentation with respect to the marks?

A misrepresentative use can be something that represents yourself. That includes using a Wikimedia logo in your logo, letterhead, or the name of your organization. Online examples are your social media avatar, favicon, and website domain.

Back to Misrepresentation.

6 Reporting Trademark Misuse

6.1 How do you fight trademark infringement?

Each year, we receive over 100 reports of trademark violations from community members. We also employ outside contractors and legal counsel to help protect our trademark portfolio globally. Within our resource constraints, our legal team pursues misuses of our marks to ensure that the Wikimedia logos remain distinctively associated with the Wikimedia community. After careful and sensitive evaluation, we send out cease-and-desist letters, which are usually effective. In the few instances that cannot be resolved by other means, we consider litigation to protect the marks.

6.2 Who is responsible for enforcing Wikimedia’s trademarks?

Trademark enforcement is currently handled by the WMF legal team to ensure consistency and compliance with trademark law. But we rely on the Wikimedia community to help us identify potential trademark infringements.

6.3 What happens when you receive a report of a potential trademark infringement?

When we receive a complaint that our trademarks are being misused, we first send a confirmation to the person submitting the complaint. Potential infringements are then logged into our system. The legal team then combs through each of those complaints to investigate the alleged infringement. We visit the site personally to make sure the complaint has merit. Then we apply US trademark law in assessing whether there is actual “misuse” and it is a valid infringement of the trademark. In general, the standard of “misuse” in US law is whether the use of the trademark is “confusingly similar” to WMF’s use of the trademark. In other words, will the potential infringers use of the trademark confuse users into thinking their site is sponsored by or hosted by WMF? We always contact the potential infringer first to see if they will voluntarily stop using our marks or work with us to make their use less confusing. If we are unable to work things out informally, and they refuse to comply with a cease and desist letter, we decide whether to move forward with litigation to stop the infringement.

6.4 Can I send a cease and desist letter on behalf of the Wikimedia Foundation when I find misuse?

Please don't. We really appreciate your help with trademark enforcement, but please report any misuses to us so that we can determine what action is appropriate.

Back to Reporting Trademark Misuse.

7 Revision of the trademark policy

7.1 Why can you just change the FAQ section?

The FAQs are not part of the trademark policy. We created them to help you understand the policy. We want to add new questions from the community in the future and to clarify any answers users may find confusing. That is why we want to be able to update the FAQs easily.

7.2 What if I do not agree with the changes to the policy?

We encourage you to share your comments and concerns with us during the community feedback period following any announced changes. We will take all comments under careful advisement and ensure that any changes to our policy are consistent with our mission.

Back to Revision of the trademark policy.

8 Other questions

8.1 What is "naked licensing"?

Failure to exercise quality control in trademark licensing is referred to as "naked licensing," and can sometimes result in loss of trademark rights.

8.2 What are the Visual Identity Guidelines?

They are a set of guidelines you should follow when using any of the Wikimedia marks. These guidelines ensure that the marks always look their best and are not distorted in any way.

8.3 How do the Visual Identity Guidelines relate to the trademark policy?

The Visual Identity Guidelines are a separate document from the trademark policy and can be revised without notice. These guidelines help to make sure the Wikimedia marks are always used consistently with the same level of quality. Consistent use is important in order for us to maintain protection over the Wikimedia marks. It helps avoid confusion among users that may view marks similar to the Wikimedia marks. If Wikimedia marks are displayed consistently, users can be sure when they are viewing actual Wikimedia content instead of an imposter site.

8.4 What if I have more questions?

If you have any other questions that are not addressed here, please post them on the discussion page. We will try to expand and improve our FAQs over time.