10 July 2016 6:14 PM, PDT | Variety - TV News | See recent Variety - TV News news »
USA Network surprised “Mr. Robot” fans Sunday evening by dropping the first half of the show’s season premiere three days early on various social media platforms and the network’s website.
USA embraced the ethos of the show about an anti-social computer hacker bent on battling evil in corporate America by “hacking” a previously scheduled Facebook Live Q&A session with key cast members. The first hour of the two-part premiere began to stream a few minutes into the session.
USA then let it be known via Twitter and other platforms that the hour would stream for a limited time via Twitter at 8:30 p.m. Et, Snapchat via the Buzzfeed Discover Channel at 8:45 p.m, the “Mr. Robot” YouTube channel and via USANetwork.com at 9 p.m.
The sneak of the premiere is one of a slew of stunts that USA has mounted in recent weeks to bring attention to the show’s July »
- Cynthia Littleton
Similar News Items
Rami Malek- Mr Robot's season two is proof the show refuses to play by the rules of TV (From The Guardian - TV News. 13 July 2016, 10:11 AM, PDT)
- Review: Rami Malek continues to amaze in 'Mr. Robot' season 2 (From Hitfix. 11 July 2016, 7:00 PM, PDT)
- Hacking Robot: Andy Greenwald to Co-Host Mr. Robot Aftershow (From TVSeriesFinale. 11 July 2016, 4:00 PM, PDT)
"Mr. Robot" (2015)
- Who Are All These Characters on ‘Mr Robot’? (Photos) (From The Wrap. 13 July 2016, 10:47 AM, PDT)
- Mr. Robot's Greatest Gift for Rami Malek? Helping People Feel Normal (From E! Online. 13 July 2016, 8:30 AM, PDT)
- Shooter Spinoff Series Postponed In Light Of Dallas Attack (From We Got This Covered. 12 July 2016, 7:45 AM, PDT)
Sam Esmail
- 'Mr. Robot': Four of the Show's Best Hacks, Explained (From Rolling Stone. 13 July 2016, 6:18 AM, PDT)
- ‘Mr. Robot’ Review: Season 2 Stays Dark and Addictive (From The Wrap. 12 July 2016, 7:16 PM, PDT)
- 'Mr. Robot': Everything You Need to Know for Season 2 (From Rolling Stone. 12 July 2016, 6:16 AM, PDT)