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2.0 out of 5 starsGood Magazine, Lazy Effort
ByDana Sciandraon September 8, 2012
I have no qualms with the magazine itself, they put out great content...but the digital version is an extremely lazy effort. It is not formatted to fit the Kindle Fire screen, but rather displays horizontally (bars on the top and bottom), making it hard to read without constantly zooming in. I would equate it to reading nothing more than the equivalent of a PDF file.
It appears that zero effort was made to provide content that looks good or takes advantage of a tablet screen...oh, and while they're at it, they charge you more for the digital version than for the print version. I am disappointed because you would think that they would recognize the emerging and ever growing market of tablet users who want digital content over print. As such, you would think that they would also put even a minor amount of effort to create a unique tablet experience for their magazine. Instead it looks like they just sent over the magazine files used for the print version and slapped it onto the Fire, with little concern over how it displays or the subscriber experience.
To survive, magazines need to tailor their content for the best possible chance to gain subscriptions - digital or print - in my opinion, the digital version is a fail.