Ridiculous Price of 28 Macro in the UK

The price of the new lens has appeared everywhere in the UK. It is £294!!! This is almost the same figure as the price in US dollars ($299). UK customers are charged too much by Canon and Sony. Sony priced their A6300 for £999 in the UK. Panasonic certainly did better. We should boycott those companies who charged high price for UK customers otherwise these situations will never change.