The Fujifilm X70 is fixed-lens APS-C compact camera with a 16.3MP X-Trans sensor and a 18.5mm (28mm field of view equivalent) F2.8 Fujinon lens. It shares many design elements and some specifications with Fujifilm's popular X100-series, but omits their hybrid optical/electronic viewfinder - or indeed any kind of built-in viewfinder at all. Instead, the X70's user interface employs a Fujifilm first: a touchscreen. And a tilting one, at that.

What the X70 does share with the X100 lineup is a metal chassis adorned with dials upon dials, putting camera settings exactly where you left them every time. It's a setup that any vintage camera user can appreciate, but one that still makes sense in the digital age. It also represents a completely different approach to this camera's closest competitor, the venerable Ricoh GR (II)*.

Let's see what else the X70 brings to the market:

Fujifilm X70 Features:

  • 16.3MP X-Trans CMOS II APS-C sensor
  • Fixed Fujinon 28mm equiv. F2.8 lens
  • 77-point hybrid autofocus system (49 PDAF+CDAF points, plus 28 CDAF)
  • 3" tilting 1.04M dot touchscreen LCD
  • Abundant physical controls, including shutter speed, aperture and exposure compensation
  • All-metal build
  • Both mechanical (leaf) and electronic shutter
  • Digital 35mm and 50mm teleconverter with upscaling to full-resolution
  • Wi-Fi

The fixed-lens 28mm camera segment already has quite a few current and defunct members, including the Nikon Coolpix A, Ricoh GR II, Sigma DP1Q and Leica Q. Still, the Fuji has plenty going for it. Of these cameras, the closest competitor is definitely the Ricoh GR II. Let's take a look at its specs against the X70:

  Fujfilm X70 Ricoh GR II
 Effective pixels 16 megapixels 16 megapixels
 ISO Auto, 200-6400 (expandable to 100-51200) Auto, 100-25600
 Aperture F2.8 - F16.0  F2.8 - F16.0
 Autofocus Modes
  • Contrast Detect (sensor)
  • Phase Detect
  • Multi-area
  • Center
  • Selective single-point
  • Tracking
  • Single
  • Continuous
  • Touch
  • Face Detection
  • Live View
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Selective single-point
  • Tracking
  • Single
  • Continuous
  • Face Detection
  • Live View
 Focus Range 10 cm (3.94") 30 cm (11.81")
Macro mode: 10 cm (3.94")
 Rear Screen Tilting

Fixed

 Battery Life (CIPA) 330 320
 Weight (inc. batteries) 340 g (0.75 lb / 11.99 oz)
251 g (0.55 lb / 8.85 oz)
 Dimensions 113 x 64 x 44 mm (4.45 x 2.52 x 1.73)

117 x 63 x 35 mm (4.61 x 2.48 x 1.38

The X70 and GR II offer very similar feature sets. Both use 16MP APS-C sensors, but the GR is able to beat out the Fujifilm in both size and mass, although that doesn't suddenly make the Fujifilm big. In fact, they're almost the same size.

The similarities to the Ricoh GR II are almost uncanny.

So is the X70 a travel camera? A landscaper's lightweight companion? A street shooter's delight? Come with us to look deeper in to the X70 and to find out just how it fits in (and stands out) in this corner of the market.

* We put the (II) in parentheses because the main hardware differentiation between the 3 year-old Ricoh GR and last year's GR II is the addition of Wi-Fi. The lens, AF, and sensor all remain the same.