POPSUGAR Inc. is a global media and technology company including lifestyle media publisher POPSUGAR, digital shopping platform ShopStyle, and monthly subscription box POPSUGAR Must Have. Together, the brands attract 100 million monthly visitors worldwide, and inform, entertain, and inspire action through the content we create and the commerce we drive. What unites our businesses is the belief that it takes more than inspiration to live the life you want. That’s why we not only create content that moves our audience, but also make it easier to take action on what’s important to them — whether it’s starting a new fitness routine or participating in a social cause.
global audience over 100 million
POPSUGAR reaches
1 in 3 female millenials
OVER 1 BILLION GLOBAL MONTHLY PAGE AND VIDEO VIEWS
MOBILE UNIQUE VISITORS HAVE GROWN 125% YOY
OVER $1B IN SALES FOR OUR RETAIL PARTNERS
We bring together inspiration and action to empower you to live your fullest life.
We are passionate. We move fast. We welcome change. We value our team. We love to win. We are fans.
We are supportive. We are kind. We are positive. We collaborate. We say cheers.
We are POPSUGAR.
Informing, entertaining, and inspiring action through multi-platform content across entertainment, fashion, beauty, fitness, food and parenting.
Lisa Sugar had a passion for celebrity news (especially everything Matt Damon) and blue handbags, and sensed a void in the market for fun, friendly, pop culture content. Her husband Brian had an equal passion for disrupting big industries through technology. In 2005, they shared a vision to modernize the newsstand by bringing readers the latest trending topics in pop culture in real-time. Over the last ten years, POPSUGAR has grown to encompass all lifestyle categories, including the ShopStyle and POPSUGAR Must Have brands. Together they deliver on the Sugar’s vision of creating the ultimate lifestyle brand for the digitally savvy generation.
We partner with many of the world’s biggest and best brands to reach their business goals. Through POPSUGAR Bakery, our in-house content studio, we work with brands to develop integrated marketing solutions that span all marketing channels, from native advertising videos to events. ShopStyle moves the needle for retail partners by driving direct and measurable traffic and sales. We help brands reach and engage their customers through the content we create and commerce we enable.
Full-service creative shop, develops immersive insight-driven marketing programs for brands who want to reach
and engage women.
Capabilities Include: Video Production, Original Photography, Digital and Mobile Experiences, Social Media Activation, Experiential Marketing, Premium Blogger Programs, and Talent Acquisition
POPSUGAR Studios, the video production arm of POPSUGAR, Inc., is the #1 producer of original online video lifestyle content, with over 135 million monthly views of its original series and nearly 4 billion views overall. Our videos are mobile-first and platform-first; we have been quick to innovate and optimize videos for platforms such as YouTube, Facebook, Snapchat, in addition to creating content for TV. Whether it's shows that make viewers laugh, style leaders who inspire them to look their best, or lifestyle experts who help them lead a happier, healthier life — we partner with brands to produce meaningful and entertaining content that we know our audience will love and share by the millions. Check out some of our latest videos here.
When it’s your job to create a culture of happiness for millions of women, happiness begins at home. At POPSUGAR, that means knowing you’ll make an impact and have fun in the process. We hire talented people with diverse interests, who are passionate and thrive in a fast-paced environment. See what life at POPSUGAR is like here. If that sounds like you, please check out our job postings!