19 April 2016 11:29 AM, PDT | Variety - Film News | See recent Variety - Film News news »
A24 is developing a movie based on Rob Tannenbaum and Craig Marks’ book “I Want My MTV: The Uncensored Story of the Music Video Revolution.”
The company will re-team with director James Ponsoldt for the third time following collaborations on “The Spectacular Now” and “The End of the Tour. Ponsoldt will write, produce and direct the narrative feature.
A24, which optioned film rights, will produce alongside frequent collaborator Eva Maria Daniels of VisionChaos Productions.
“I Want My MTV” chronicles the founding and first ten years of the network, which started as a channel showcasing videos from obscure British bands but soon transformed into a cultural sensation.
The book follows the young group that built the company and ushered it into a global phenomenon that influenced everything from movies, music and television to fashion, sports and politics. The film will weave the book’s testimonials into its narrative.
“As a child of the 1980’s, »
- Dave McNary
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