Seeing How Your Ads Perform
You can see how your ads are performing by viewing your advertising report. You'll see how many times your ad was displayed, how many times it was clicked, how many times your book's detail page was viewed by customers who saw or clicked your ad, and how many sales were attributed to your ad.
To see your ad report
We update your campaign data in your Amazon Marketing Services account once a day, but there is usually a delay in tracking the activity from the website and Kindle E-readers. While most of your click and impression data will appear within two days, please allow up to 10 days to see your complete results. Sales resulting from your ad may take up to 14 days to appear. When you stop or pause a campaign, you may continue to accrue clicks for an additional 24 hours.
Kindle E-readers track clicks made offline, and when customers connect to the internet, charges can accrue for up to 10 days after your campaign has ended. These charges are legitimate, but their reporting was delayed. Your final charges will never be more than your campaign budget.
To see your ad report
- Go to your KDP bookshelf: http://kdp.amazon.com/dashboard
- Click "Reports"
- On the Reports page, click "Ad Campaigns"
- On the Campaign Management page, you'll see your report
| Term | Meaning |
| Start Date | The date when your ad first becomes available for delivery. |
| End Date | The last date when your ad is available for delivery. |
| Budget | The amount of money you set aside as the most you're willing to spend on a given ad. |
| Impressions | The number of times your ad was displayed. |
| Clicks | The number of times a customer clicked your ad. |
| Cost per Click | The amount it costs to win the competitive auctions that happen each time an ad is shown. This amount is only charged if the customer clicks your ad. |
| Total Sales | Sum of sales attributed to your campaign; each time a customer clicks on your ad and purchases your book within 14 days. It takes three days after your first click for this data to begin showing in your report. |
| Detail Page View | A detail page view is recorded when a user sees or clicks your ad and then views the Amazon product detail page for your book. |
We update your campaign data in your Amazon Marketing Services account once a day, but there is usually a delay in tracking the activity from the website and Kindle E-readers. While most of your click and impression data will appear within two days, please allow up to 10 days to see your complete results. Sales resulting from your ad may take up to 14 days to appear. When you stop or pause a campaign, you may continue to accrue clicks for an additional 24 hours.
Kindle E-readers track clicks made offline, and when customers connect to the internet, charges can accrue for up to 10 days after your campaign has ended. These charges are legitimate, but their reporting was delayed. Your final charges will never be more than your campaign budget.