NAI Code and Enforcement

The NAI Code and Enforcement Program: An Overview 

The NAI Code of Conduct, is a set of self-regulatory principles which all NAI member companies must agree to uphold in order to be members. The Code requires notice and choice with respect to Interest-Based Advertising, limits the types of data that member companies can use for advertising purposes, and imposes a host of substantive restrictions on member companies' collection, use, and transfer of data used for Interest-Based Advertising. Learn more about the NAI Self-Regulatory Code of Conduct here.

In 2013 the NAI released a self-regulatory code of conduct to cover the collection of data across mobile applications. Learn more about our Mobile Application Code here.

To help ensure that members abide by the NAI Code, the NAI has a robust compliance program, including sanctions mechanisms. Find out more about our enforcement program here.