Getting Started
After publishing your book, you'll want to promote it to prospective readers. You can promote your book yourself with email, websites, and other outreach. For your convenience, we also provide these merchandising programs:
| Merchandising program | How it can help |
| Managing the Availability of Your Book | Select which countries you have rights to sell in |
| Linking Kindle and Print Editions | If you have other formats of your book available, link them to your Kindle edition |
| Share with Kindle Instant Book Previews | Share a link to a free preview of your Kindle book |
| Linking from Your Website | Link directly from your website to your book |
| Lending for Kindle | When readers buy a book they like, they can lend it to others |
| Sample Chapters | Show potential readers a small portion of your book |
| Gifting for Kindle | Customers can buy Kindle editions for others |
| Tips for Merchandising | How to make the most of Amazon listings |
| Kindle Countdown Deals | Offer a limited-time discount with a countdown timer |
| Kindle MatchBook | Customers who purchase other versions of your book can buy your Kindle version at a reduced price |
| Free Promotions | Make your book available at no charge for a limited time |
| Kindle Pre-Order | Let customers order your book as early as 90 days before release date |
| Advertising for KDP Select | Purchase advertising to promote your KDP-Select-enrolled books |
Third-party promotional sites
You're welcome to promote your book through third-party websites and other services, but we encourage you to keep a close eye on the tactics they use to promote your books. You are responsible for ensuring that no tactics used to promote your book manipulate the Kindle platform and/or Kindle programs. We advise against using any sites that "guarantee" a return on your investment.
We support our authors' efforts to promote their books worldwide, but at the same time we work to prevent any manipulation of the Kindle platform.