With a name that’s been synonymous with photography for over a century, it’s no surprise that Kodak has played an important role in the digital era (including, it should be said, inventing the first digital still camera, in 1975). As well as introducing the first commercially available digital SLR (in 1991), the first raw format, and a host of other innovations, Kodak championed the idea of ‘easy to use’ digital compacts, embodied in the EasyShare branding it gives to all its consumer models. Today, Kodak is out of the DSLR business but has a wide range of affordable compacts (many designed and manufactured by a third party OEM supplier), printers and accessories.