Panasonic didn’t really enter the digital camera market seriously until 2001, with the launch of its Lumix brand, sporting Leica branded lenses. Credited with popularizing the ‘superzoom’ bridge camera concept with the FZ series, Panasonic also pioneered wideangle zooms on compacts and invented an entirely new segment (‘travel zooms’) with the big zoom / small camera TZ series. After experimenting with a short-lived range of Four Thirds SLR models, in 2008 Panasonic launched the Micro Four Thirds mirrorless ‘G’ system, which offers a range of SLR-styled, compact and video-optimized models. The small, but growing lens range includes some unique primes as well as the standard zooms.