The Wrap News Inc., founded by award-winning journalist Sharon Waxman in 2009, is the leading digital news organization covering the business of entertainment and media. As a multi-platform media company, The Wrap News Inc. is comprised ofTheWrap.com, the award-winning, industry-leading outlet for high-profile newsbreaks, investigative stories and authoritative analysis; PowerGrid Pro, the most current, relevant film development database;ThePowerGrid , an algorithmic, data-driven ranking system for every person, project and company in the film business; and TheGrill, an executive leadership conference centered on the convergence of entertainment, media and technology. The Wrap News, Inc. is backed by Maveron, a venture capital firm based in Seattle, Washington and co-founded by Starbucks CEO Howard Schultz and Dan Levitan.

TheWrap was nominated as the Best Entertainment website in 2012 and named the best online news site in both 2012 and 2009 at the National Entertainment Journalism Awards by the Los Angeles Press Club. It has won many other awards for investigative reporting, columns, criticism and feature writing. TheWrap was named one of the "100 Most Important Online Publishers" in 2010 by OMMA, the magazine of online media, marketing and advertising.