Your complete web analytics toolkit
Harness the power of analytics to grow your business online. Alexa has traffic metrics across the web—an invaluable source for competitive intelligence and strategic insight.
"I browse Alexa every day seeking relative intelligence of our performance against our peers. It’s a benchmark that we use to judge our marketing initiatives. As a goal oriented CEO, I couldn't live without Alexa."
David Kalt, CEO of Reverb
What sites should I pay attention to?
Our easy-to-use tools let you narrow down the web to specific sites that meet your criteria.
How well is a site doing relative to others?
Benchmark any site to know if it's winning audience and mindshare over its closest competitors.
What are they doing and how well is it working?
Use our competitive intelligence tools to find out how much traffic they're getting, from where.
How can my site perform better?
Implement our customized recommendations and track real results by directly measuring your own traffic.
Bringing Information Into Focus
Alexa provides the right insights to make smarter decisions.
Digital Marketers
Alexa Pro gives you a complete understanding of your audience and industry trends, insights to optimize SEO/SEM, and tools to benchmark against competitors.
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Site Owners and Publishers
Get accurate site metrics, easy-to-follow SEO recommendations, and tools to compare your site against competitors.
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Content Strategists
Ensure your content is discoverable and engaging with Alexa's SEO recommendations and audience insights. Watch your traffic grow as casual site visitors turn into loyal readers.
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Powerful Tools to Help You Succeed
Take the guesswork out of analytics with our invaluable insights.
Search Engine for Businesses
Narrow the web down to a focused set of sites. Learn about those sites' traffic patterns so you can choose the best leads or partners.
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Competitive Intelligence
Benchmark your site with key industry metrics, uncover SEM opportunities, and reveal competitors' traffic strategies with our suite of competitive intelligence tools.
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Actionable SEO Insights
Optimize your site content and grow your search traffic with our personalized Site Audits. These assessments include easy-to-follow steps to improve your site.
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Certified Site Metrics
Unlike other companies, we measure real people with our innovative on-site analytics service, providing a clear picture of your site's performance and audience makeup.
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FREE Instant Metrics on Any Site, Right from Your Browser
With Alexa's browser extension, as you surf the web you can access any site's rank, discover similar sites, and see how a site looked in the past.
Install the free Alexa Browser Extension now
Build Alexa's Powerful Data Into Your App
Integrate Alexa's traffic data, detailed site information, and top sites rankings directly into your own tools, processes or software.
Get access to our APIs now
Customer Success Story
"From keeping an eye on the movement of Apartment Therapy's traffic rank, changes to our reader demographics and other key need-to-know info to checking the data for sites that I'm visiting while prepping and editing posts, Alexa is part of my daily work routine. I've had the Chrome extension installed forever and especially love that super quick, one-click blast of important info."
Janel Laban
Executive Editor, Apartment Therapy
Try our tools today!
Getting started takes less than 10 minutes.
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