Tech Spotlight: AT&T brings virtual reality to stores
Retailers are testing the virtual reality waters, and AT&T is rolling out VR in partnership with Samsung Electronics to give shoppers a more immersive experience. As of Feb. 19, 133 AT&T stores in 37 states will have a Samsung Gear VR by Oculus that lets users virtually experience a Carnival Cruise.
Feature | The Whole Foods of DIY moves into Dallas
TreeHouse has been referred to as the Whole Foods of home improvement and "Home Depot for hipsters." Now, the Austin, Texas–based startup is hoping its emphasis on products for greener homes will play just as well in North Texas as it opens a store in Dallas. Story
Industry Voices: Did Amazon endorse old-school brick and mortar?
If Amazon opens more brick-and-mortar stores, the e-commerce behemoth would throw yet another curveball at the retail scene. One word comes to mind: disruption. If you aren't feeling it, check your pulse. Story
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Editor's Corner
Consumers love loyalty, but will they stay loyal to Starbucks?
More than 45 percent of consumers say the opportunity to earn rewards is a primary driver for purchasing, according to a study from Maritz Motivation Solutions. So what will happen to Starbucks now that it has changed how customers can earn points?
Costco raises minimum wage
Costco announced it would raise the minimum wage for existing and new entry-level employees. Starting in March, the club's minimum pay will be $13 or $13.50 an hour.
Saks introduces 24/7 personalized e-commerce
Saks Fifth Avenue has introduced an online shopping experience that lets shoppers connect with a sales associate any time of day or night. The idea is to bring the full in-store experience of personalization to the luxury e-commerce site.
Bonobos opens second brick-and-mortar store in Chicago
Online retailer Bonobos announced it will open its second location in Chicago in April. The store will be located on the second floor of 900 North Michigan Shops in the iconic shopping area the Magnificent Mile.
Barnes & Noble to introduce new store format
As quarterly losses begin to diminish, Barnes & Noble announced the coming of a new store format.
American Eagle boasts 100% increase in mobile sales for 2015
American Eagle Outfitters announced a total sales increase of 7 percent in 2015, a welcomed growth after several years of struggle for the teen apparel retailer. Most notably, the retailer saw a 100 percent increase in mobile sales.
From Our Sister Sites
Facebook has launched a new tool to help businesses tell their story on the social network, with the new Your Business Story tool giving marketers the opportunity to create a video capturing the essence of their brand.
The average tenure for CMOs slipped for the first time in 10 years, according to executive search firm Spencer Stuart's annual report on CMO tenure at top U.S. ad spenders.
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