Marketing Impact Report 2016
Variety’s Marketing Impact Report profiles the creators of the film, TV and digital campaigns making a splash.
Biz
Endemol Shine, Paramount Among Suitors for Anonymous Content Stake
Endemol Shine North America and Paramount Pictures are among the suitors to buy a stake in Anonymous Content, the red-hot management-production entity behind “Spotlight,” “The Revenant,” “Mr. Robot”…
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From ‘Fifty Shades’ to ‘Snakes on a Plane’: The Best Film & TV Marketing Campaigns
We asked chief marketing officers at TV networks and film studios to give us their picks for the most memorable campaigns of recent years. Here's what they (anonymously) had to say.
China Media Capital Joins Front Rank of Sino-Hollywood Investors
China Media Capital, headed by Li Ruigang, underlines credentials as Hollywood's favored Chinese partner
ICM’s Chris Silbermann to Host Hillary Clinton for March 24 Fundraiser
ICM Partners’ Chris Silbermann and wife Julia Franz will host a fundraiser for Hillary Clinton at their Santa Monica home when Clinton makes her next fundraising swing through Los Angeles on March…
Liberty Media CEO: ‘Tough’ to Take Minority Stake in Major Studio
Liberty Media CEO Greg Maffei has cast doubt on Liberty’s interest in pursuing the minority stake in Paramount Pictures that Viacom recently put on the auction block. Maffei, speaking Monday at the…
Michael Bloomberg Says He Won’t Run for President
Michael Bloomberg said on Monday that he would not wage a bid for the presidency this year, concluding that to do so would risk splitting the vote and helping Donald Trump or Ted Cruz win the White…
Hulk Hogan’s Lawyers Claim Gawker Intended to ‘Harm Him’ With Sex Tape Release
Hulk Hogan’s $100 million civil trial against Gawker Media for the release of his sex tape kicked off on Monday, with the pro wrestler’s lawyers arguing that the website intended to do “harm” to him…