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Face Forward Paperback – October 25, 2001

4.6 out of 5 stars 205 customer reviews

Face Forward is an inspirational and how-to guide to make-up from one of the most sought after and successful make-up artists working today.

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Editorial Reviews

Amazon.com Review

"Makeup should be fun, not fascist," celebrity makeup artist Kevyn Aucoin avers in Face Forward, his third book. One of the most adored stylists among fashionistas, entertainment divas, and high-society jet setters, Southern-born Aucoin arrived on the New York fashion scene in the early '80s, a period he ridicules for its '50s-era conservatism and McCarthyist us-against-them values. His career since has been motivated by the feel-good ideals of acceptance, diversity, and self-love, and the vain world of beauty has eagerly participated in his vision. While one may puzzle on how it is he finds fulfillment in an industry known for its superficiality and elitism, Aucoin's words are nonetheless infectious and the touches of his brushes inspired.

Conceived as an exploration of the past, present, and future of beauty, Face Forward is an ingenious showcase of the transformative, creative possibilities of makeup, with portraits of everyone from Julia Roberts to Sharon Stone, Martha Stewart to his mother, Thelma. His crafted visages range from minimal-application makeovers of friends to elaborate re-creations of such Hollywood icons as Audrey Hepburn (Calista Flockhart), James Dean (Gwyneth Paltrow), and Veronica Lake (shockingly, Martha Stewart) and such pop-culture personalities as Cher (socialite Alexandra von Furstenberg) and Siouxsie Sioux (Winona Ryder). The final pages present his ideas for looks to come, such as "Explorer," Mary J. Blige covered in eggplant body makeup with a rainbow of metallic eye shadows over her eyes and thickly glossed red lips; "Floralia," a freckled Lucy Liu resembling a sprite from A Midsummer's Night Dream; and "Venusian de Milo," Sharon Stone as an orange-haired, one-breast-baring sci-fi femme fatale. Throughout, Aucoin augments an already colorful book with step-by-step instruction, chatty commentary on each look and model, and riffs on such topics as friendship, politics (he repeatedly applauds the Clinton Administration for embracing diversity in the '90s), and the environment.

"Appreciating (even highlighting) individuality is one of the great things about makeup," asserts Aucoin, and Face Forward is a dazzling testament to that belief. For those who see the fun of makeup and are eager to experiment with the virtually unlimited possibilities of it, this book is a boon. --Rebecca Wright --This text refers to an out of print or unavailable edition of this title.

Review

There is an engaging familiarity about Aucoin's anecdotal introduction to each of his subjects... And Aucoin offers a similarly personal and captivating note about each icon whose look he has chose to mirror in this re-invention process... Amazing, really, what can be achieved with some carefully applied powder. When, that is, you have the Aucoin know-how. GLASGOW HERALD
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More About the Author

Kevyn Aucoin's faces appeared in editorial features, fashion shows, music videos, and advertising campaigns as well as on the covers of virtually every major magazine. He was a guest on many television programs, including Oprah, the Today show, Good Morning America, VH-I's Fashion Television, MTV's House of Style and Entertainment Tonight. His client roster read like a Who's Who of the entertainment world's elite: this list included Sharon Stone, Whitney Houston, Linda Evangelista, Mary Tyler Moore, Cindy Crawford, Elizabeth Hurley and Bette Midler, among many, many others. Along with the numerous accolades he received is a special award from the CFDA (Council of Fashion Designers of America), the first and only time such an honor was bestowed on a makeup artist. The author of the bestselling book The Art of Makeup, resided in NewYork City. Kevyn Aucoin passed away in May 2002.

Customer Reviews

Most Helpful Customer Reviews

Format: Hardcover
Aucoin produces yet another beautiful and fun book about the art of make up. However, Face Forward is much like Making Faces without the practical techniques.
The book follows the same format as Making Faces without many improvements. The book begins with general articles about brows, lips, eyes, color, etc. However, these articles are truly general and only give written directions to achieve the looks in the photos. If you have the facial structures of the models, then these sections will be very useful to you! For the rest of us, I found the preliminary sections to be fun but not helpful.
The next section entitled "Face to Face" is useful with many before and after photos. The techniques are written and illustrated by photos of the make-over subject throughout the process. The looks are very natural and complimentary to the different ethnicities featured. I wish there were more makeovers in this section!
The final section entitled "Dimensions" features 48 different looks that are fun but not realistic for everyday use. In fact, most of the techniques demonstrated would only be useful for Halloween or a costume party. This section features many stars from Madonna to Tina Turner but offers little substantive content for everyday use.
Being a make-up-a-holic, I found Making Faces the better buy of the two. If you have to choose, choose Aucoin's first book for practical use. For fun, this book definitely takes the cake.
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Format: Hardcover
If you've ever looked at fashion magazines and wondered what makeup techniques went into creating the look, "Face Forward" may give you all the answers you need. Not only did Kevyn Aucoin do all the makeup in this book, but he also wrote it and contributed to the photography, art direction and design. He is a genius. Period.
Outside of the introductory chapters, the book is divided into five main parts: 1) "Behind Beauty," where Kevyn describes how he treats the face to bring out a wide range of attributes; 2) "Face to Face," which consists of in-depth photography and illustrations of the steps involved with creating beautiful looks; 3) "Dimensions," where Kevyn explores the "classic personifications of beauty" by making up actresses and models to look like stars of the past; and 4) & 5) forward-looking concepts of makeup techniques and the future of beauty, also using the faces of actresses (and even his mom).
I think it's great that someone as talented as Kevyn can be so generous in explaining his craft, but even if you're not into that, "Face Forward" holds up fantastically on its merits as an art/photography book: the resemblance of the current stars to the past ones is incredible (e.g., Winona Ryder as Elizabeth Taylor).
This book may be a little advanced for makeup artists who are just starting out, but hey, makeup is art, and art is about ideas, so it's definitely worth checking out. For anyone who is just plain interested in fashion and style, "Face Forward" will be intriguing, even if only for the skill exhibited in transforming one famous face into another. It's a masterpiece.
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Format: Hardcover
Based on the same principles as Making Faces, Kevyn Aucoin created a reasonable sequel of his first book. However, making faces definitely had something in it that Face Forward is missing. If you liked Making Faces, I would recommend getting this book, too, but if you want to get one or the other, I would recommend Making Faces.
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Format: Hardcover Verified Purchase
Kevyn Aucoin does a good job of showing women how to do everyday makeup, including highlighting and lowlighting areas to emphasize the positive and unique features of each person. The beauty of this book though is in illustrating how makeup can be used to transform one's face for stunning and whimsical looks. I would recommend this to someone who is familiar with makeup but would like to learn how powerful a tool it can be.
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Format: Hardcover
Kevyn Aucoin has outdone himself again. This is an awesome step by step account of how to transform yourself. I have his other books and I can definitely say that this is my favorite. He takes everyday people and morphs them into a more glamourous version of themselves. This man is a "Master Beauty Magician"!
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Format: Hardcover
I saw Kevyn on the Oprah show! How beautiful the women were after Kevyn's talented artistry. The book is a must have. It shows the techniques that even we can use. Explained so even we can actually understand. This will be a great christmas gift for my girlfriends with the "six essential items" he recommends attached to the gift box! (so martha.....I know).....
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Format: Hardcover
I loved, loved, loved Kevyn's last book "Making Faces" because I could add a lot of the looks he did in his book to my everyday face. His techniques and tips were helpful and well illustrated. In this book, I found more looks that I would want to experiment with, but a lot of the makeovers he did had to do with classical movie stars, and therefore not very practical for everyday use. Both the makeup and the photography in this book are stellar, and the celebrities and unknown people alike look fabulous! However, I would not recommend this book to anyone looking for basic makeup tips and ideas. Most of these looks are not for the office, much less daylight. But if you are interested in the art of makeup and designing character based makeup, this book is a must have. I saw this book at my beauty salon before I bought it, and I wanted it as soon as I saw how it featured pictures of people actually applying the makeup, and also when I noticed the faces of Julianne Moore, Tori Amos and some very pretty imperfect unfamiliar women that wore looks I could see myself in. FINAL VERDICT: Delightful for women who want to experiment and explore the artistry of makeup. Not suggested as a starting point for people seeking basic makeup know-how. If you do decide to get this book, I suggest taking some signature looks of the timeless celebrity faces and make them part of your style. I can't wait to add a little bit of Elizabeth Taylor's eye makeup into my everyday routine!
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