Educational Case Studies
Please check back often for new educational case studies.
Aricept
Television Advertisement for Aricept® (donepezil hydrochloride) tablets
This case study evaluates a direct-to-consumer TV ad for Aricept.
Download the following materials to perform the Aricept Case Study:
Aricept Package Insert (PDF - 320KB)- Aricept Beach TV Ad Storyboard and Video (PDF - 47.3MB)
The Aricept TV ad and corresponding storyboard were cited by FDA’s Office of Prescription Drug Promotion for false or misleading prescription drug promotion claims and presentations. These resources should be used in conjunction with the Bad Ad... - Aricept Untitled Letter (Eisai Medical Research, Inc.) (PDF - 171KB) [ARCHIVED]
Aricept Facilitator Guide (PDF - 193KB)
Only facilitators should download the Facilitator Guide.
Derma-Smoothe
Website for Derma-Smoothe/FS® (fluocinolone acetonide) Topical Oil, 0.01% (Body Oil)
This case study evaluates several Web pages for Derma-Smoothe Body Oil.
Download the following materials to perform the Derma-Smoothe Case Study:
- Hill Dermaceuticals Web Page with DermaSmoothe Ad (PDF - 202KB)
DermaSmoothe Prescribing Information (PDF - 299KB)Hill Dermaceuticals Web Page with DermaSmoothe Ad (with Keyed Answers) (PDF - 668KB)- DermaSmoothe Warning Letter (Issued 12/3/10) [ARCHIVED]
DermaSmoothe Facilitator Guide (PDF - 182KB)
Only facilitators should download the Facilitator Guide.
Sanctura
Journal Advertisement for Sanctura® (trospium chloride) tablets
This case study evaluates a health care professional journal advertisement for Sanctura.
Download the following materials to perform the Sanctura Case Study:
Sanctura Journal Ad (PDF - 326KB)- Sanctura Prescribing Information (PDF - 123KB)
Sanctura Journal Ad with Keyed Answers (PDF - 334KB)- Sanctura Untitled Letter (Indevus Pharmaceuticals, Inc.) (PDF - 343KB) [ARCHIVED]
- Sanctura Facilitator Guide (PDF - 134KB)
Only facilitators should download the Facilitator Guide.
Evaluations for the Case Studies
Bad Ad CME/CE Course
CDs containing a copy of the Bad Ad CME/CE course are available from OPDP. Please call 301-796-1200 for a copy. Note, this electronic version of the course does not contain active hyperlinks to external websites or resources; these are only accessible from the web-based version of the Bad Ad CME/CE course.