30 January 2016 10:22 AM, PST | The Wrap | See recent The Wrap news »
Marlon Wayans‘ spoof film “Fifty Shades of Black” opened domestically on Friday and is looking to make an estimated $6 million this weekend — far short of its parodic predecessors. Has the parody’s popularity passed? Some box office experts think so. “Pure parodies are not popular anymore, primarily because they aren’t as timely in today’s society,” BoxOffice.com senior analyst Shawn Robbins told TheWrap. “Audiences are consuming content on a daily basis which lampoons pop culture and real world news as it’s happening. In the social media age, most straight-up parody films cannot capture that zeitgeist anymore without having something else to offer. »
- Beatrice Verhoeven
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