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Moving swiftly on: charities can't afford to stop at digital transformation
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Moving swiftly on: charities can't afford to stop at digital transformation

25 Jan 2016 | Bertie Bosrédon

Charities have got on board with digital transformation, but they’re still behind the commercial world when it comes to launching digital pilots. Bertie Bosrédon outlines the challenges to, and tips for, digital pilot success.

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Moving swiftly on: charities can't afford to stop at digital transformation

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Andrew Norman digs into the saga surrounding VAT and direct marketing.

Nick Aldridge

Payments technology is developing at a faster pace than ever. Nick Aldridge asks whether charities are prepared for new ways of taking money.

How to... Ensure diversity in the workplace

Historically the fundraising profession is the least diverse within the charity sector. Sandra Kerr explains why this matters, and how recruiting fundraisers can improve the diversity of their teams.

How to start major donor fundraising from scratch

Major donor fundraising can look like a far-off, but glistening pot of gold. How can charities get to this potential lucrative market? Paul Stein explains how charities can access this revenue steam.

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With reputation management the order of the day, how should fundraisers be looking after their own, personal brands? Zoe Amar says careful consideration and cultivation of personal brand isn’t vanity; it’s vital.

How to handle charity communications in a crisis

Fundraisers can play an important role in limiting the damage when a PR disaster looms, says Vicky Browning.

How to be an effective fundraising leader

It’s tough at the top. 50 Most Influential People in Fundraising hall-of-famer Alan Gosschalk gives tips on how to be an effective fundraising leader.

Legacies: Closing the gap between pledging and giving

Despite an upward trend in legacy giving, there is still a huge gap between people pledging to give money and actually giving it, finds Richard Radcliffe.

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