With a male composition index over one and a half times the online average and heaps of traffic, our original properties together reach 1 in 4 men online in the 18-34 age range. Simply put, we do a better job of applying your media dollar directly to the young male demographic you need to reach. Matched by our breakthrough creative and guy acumen, our pitch adds up to integrated, targeted campaigns with room to scale.
1.1 Reach
Reach 68MM Viewers.
In addition to having the largest concentration of video game and entertainment fanatics on the internet, when they visit our site, our viewers spend more time, view more pages and visit more often than our competitors.
| Engagement (1,000) |
Total Minutes |
Page Views |
Total Visits |
Video Views |
| IGN.com |
793.1MM |
400MM |
147MM |
460MM |
1.2 Profile
Dedication.
Whether young or young-at-heart, our viewership is loyal, purchase-ready and influential among its peers. Our core users are entertainment enthusiasts. Compared to their peers, they play more video games, see more movies, purchase more DVDs, share more advice and are more likely to do all of the above online.
Demographics
- 73% Male
- 32.1 Years Old
- $76.0k HHI
IGN.com ranks as the #1 Premium gaming site in the Western World reaching:
Men 18-24, Men 25-34, Men 18+
Psychographics
- 51%
- of the network's audience owns a game console
- 56%
- have played video games in the last month
- 26%
- of the network's audience has spent more than $25 on video games in the last six months
- 32%
- frequently advise others on movies
- 19%
- frequently advise others on music
- 41%
- watch television content online
- 22%
- plan to purchase a new car in the next six months
- 1.8X
- more likely to purchase retail through their mobile phone
- 27%
- more likely to have spent $7,500 or more on travel in the last six months
1.3 Influencers
Brand Recognition.
If everyone should be talking about your brand, you should be talking to IGN. Compared to online averages, our typical user has an audience of their own:
- 1.4X
- more likely to provide frequent advice on video games
- 32%
- of the network's audience frequently provides advice on movies
- 44%
- provide frequent advice on travel
We capture everyone from the most hardcore gamer to the casual, social gamer. One thing our audience has in common is that they are highly networked:
- 87%
- use the internet every day
- 2.5X
- more likely to use Facebook and Twitter
- 91%
- own a mobile phone
Thanks to our irreverent voice, trusted editorial and a shared passion for all things entertainment, we are driven to give our audience reasons to keep coming back for more–including exclusive IGN Firsts, breaking news and original video content.
Our days and nights are spent reveling in the world of games and entertainment. We are elbow to hairy elbow with the immediate and beautifully fickle culture that captivates the minds of young men around the globe.
As a platoon of clued-in editors, media marshals and creative mad scientists, we've worked through 18 years of triumphs and tribulations to better understand our viewers' desires and how to evolve your brand message into an authentic experience that inspires conversion.
2.1 Product Showcase
Advertise Smarter.
With IGN, you have many options. Whether you want to stun viewers while blazing trails and setting new advertising precedents or stick with more traditional banners, we have a solution for you. Thanks to our extensive experience and expertise in video game, entertainment and consumer sectors, our team is prepared to discuss any aspect of the process to help you take advantage of our full range of ad products.