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ALPSP Training Course: Advanced Journal Development: Strategic Development for Journal Managers (1511JDV2)

1511JDV2
Tuesday 10 November 2015
Editorial
Level 2-3 (3+ Years' Experience)
Prince Philip House, 3 Carlton House Terrace, London, SW1Y 5DG Tel: 0207 766 0600 (Map)

Overview
This course has been designed as a follow-on from Journal Development 1 which provides participants with a toolbox system for planning the development of their journals. This more advanced course looks at overarching strategies for journal development including acquisition and portfolio development. The course is built around case studies to allow participants to work on simulated scenarios in order to discuss and test ideas and strategies with their peers and the course facilitators.

Speakers/ Tutors
 
Michael Brown
Pippa Smart
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Payment Methods
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Prices: Member £365.00 plus VAT (please log in for this price), Non Member £530.00 plus VAT

Programme

  • The big picture: globalization; of research and publishing; access models – the implications of repositories and different systems; the influence of non-traditional publishers – removing the middleman?: data and journals – pressure to include and exclude; technology; innovation and new services – who is pushing whom?
  • Partnerships and collaboration: contracts, implications, advantages and disadvantages
  • Building on strengths and weaknesses: how to identify and resolve weaknesses before they become problematic
  • Journal development strategies: list management and title management, new titles – acquiring and launching, closing and selling journals
  • Using development to build strategic success: objectives and plans, identifying and bidding for new journals.

This course will commence at 09:30 (registration, with tea/coffee, from 09:00) and end at approximately 17:00

By the end of the course delegates will be able to
Propose longer-term strategies for developing their organization’s journals – including plans and proposals to develop existing titles and for acquisitions and new launches.


Who should attend:
This course is aimed at delegates who have experience of managing and developing journals and are looking for a more senior workshop that will examine wider strategic decisions. Delegates will ideally have already taken the ALPSP Journal Development 1 course, although this is not essential.

Delegate Comments

'I had enough expertise to understand the issues being discussed but I gained alot more insight into publishing business.' Elina Rantanen, Zoological Society of London

'The course tutors were engaging and led discussions that got right to the heart of the important issues surrounding publishing strategy and journal development.' Ellie Gilroy, T&F;

'Useful course for thinking more strategically across your journal list.' Clair Hooper, Liverpool University Press

'Was good for focusing thoughts ready to implement own journals strategy.' Helen Waller, NETSCC

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Payment Methods
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Coordinator: Melissa Marshall
E-Mail: Melissa.Marshall@alpsp.org
Telephone: 01622 871035