James Bond (Daniel Craig) is back in Spectre. It's everything Bond fans could want, and then some. Jonathan Olley/Courtesy of Metro-Goldwyn-Mayer Pictures hide caption

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Charlie Brown, Snoopy and the Peanuts gang (Franklin, Lucy, Linus, Peppermint Patty and Sally) enjoying a snow day in The Peanuts Movie. Courtesy of Twentieth Century Fox & Peanuts Worldwide LLC hide caption

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A still image from Guillermo del Toro's new movie, Crimson Peak. Twenty-two percent of audiences on any given weekend are Latino. But when it comes to horror films, that proportion jumps to as much as half the box office. Universal Pictures hide caption

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Code Switch

Why Latinos Heart Horror Films

Latino audiences can make or break horror films in the box office, but right now their presence behind the camera might be even more significant.

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Sandra Bullock stars as Jane in the satirical film Our Brand Is Crisis. Courtesy of Warner Bros Pictures hide caption

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Billy Bob Thornton as Pat Candy and Sandra Bullock as Jane in a scene from Our Brand is Crisis. Patti Perret/Courtesy of Warner Bros. Entertainment and RatPac-Dune hide caption

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