Big Data Web Analytics

Big Data Web Analytics are designed to be simple and provide investor relations teams with information and insight into the behavior and sentiment of global investors on their website.

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Overview

Q4 Web Analytics provide detailed insights into who is accessing your IR website and their behavior. Infographics and interactive charting provide a quick snapshot of changing trends and the impact of news and events on your stock.

Kevin the IRO

Kevin wants to get a sense of who his audience is, what they are looking for and what drives traffic and activity. With Q4’s Web Analytics, Kevin is able to get real-time insight into what financial institutions are visiting the IR site and what content they are viewing. He is able to see where his visitors are going and what areas need additional work.

Gail the CEO

Gail wants to know what is driving investors the most on the site. She loves when Kevin is able to sit down with her and outline the behavior of investors on the site using Q4 Web Analytics. All the information is arranged in intuitive, easy to understand graphs and charts that she can go over quickly. Because they are generated in real-time, she is able to get the reports when she needs them.

Making the most of your website analytics

Benefits

Communicate more effectively with your investor audience

Take all the guess work out of your communications. Q4 Web Analytics show you where your audience is going and the type of content they are after.

Monitor Audience Behavior

See where your audience goes when industry and company news breaks, and better understand how you can go from being reactive to proactive on your website.

Target your messaging

Q4 Web Analytics give you insight into both the institutions visiting your website and the location they are coming from. Use this information to target the area or institution either with online / phone campaigns or roadshows and take advantage of the sentiment.