Five startups are bringing to market the sort of connected, everyday items that will reshape the technological landscape.
John Krafcik has previously worked at Ford, Hyundai and online car sales company TrueCar.
The Google-owned platform is investing in its own creator ecosphere like never before.
As digital celebrity has swelled, a new class of talent managers is helping creators build their empires offline as well.
The search-giant is entering a crowded field that already includes Amazon, Instacart and FreshDirect.