AND THE MIND OF
THE CONSUMER
What works, what doesn't, and why
REVISED 3rd INTERNATIONAL EDITION
MAX SUTHERLAND
-iii-
REVISED 3rd INTERNATIONAL EDITION
MAX SUTHERLAND
-iii-
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information:
Book title: Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why.
Edition: 3rd Revised.
Contributors: Max Sutherland - Author.
Publisher: Allen & Unwin.
Place of publication: Crows Nest, N.S.W..
Publication year: 2008.
Page number: iii.
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1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.
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"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).
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1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.
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