North American marketplaces+
When you register to sell in the US on Amazon.com, you will need to provide a valid credit card, phone number, and tax information. For taxes, you will be required to go through an online step-by-step interview that will determine whether you will need to complete a W-9 form (as a U.S. taxpayer) or a W-8BEN (as a non-U.S. taxpayer). When you register to sell in Canada, on Amazon.ca, you will need to provide a valid credit card, phone number, and tax information.
North America Unified Account
In North America, we have simplified managing your business across the United States and Canada marketplaces. The North America Unified Account enables you to create and manage product offers in both the US and Canada. You control what you sell and where you sell from a single seller account interface.
When you sign up to sell on either Amazon.com or Amazon.ca, your seller account is automatically enabled to sell in both marketplaces. You can switch between marketplaces using the marketplace switcher in Seller Central. This allows you to list products and manage orders in each marketplace.
As a Pro Seller, you will only pay subscription fees corresponding to the marketplace where you first registered to sell. For example if you registered to sell on Amazon.com, you will pay the subscription fees for that marketplace. If you decide to sell on Amazon.ca, you will not pay additional subscription fees. However, for all per-item sales, you will pay the fees applicable to the marketplace in which the item was sold.
In order to sell across the US and Canada, you will need to create listings on both Amazon.com and Amazon.ca. Please note that creating offers in the first marketplace where you register (e.g., Amazon.com) and begin selling does not automatically populate offers in the other marketplace (e.g., Amazon.ca); if you want to sell in both marketplaces, you will need to create offers in each marketplace. See the Listing creation section for more details.
Finally, when setting up a North American Unified Account, you’ll need to provide a bank account in one of the countries supported by Amazon. Currently, Amazon supports U.S. and Canadian bank accounts, as well as bank accounts in other countries across the globe. For more details (including a list of supported countries), please see Amazon Currency Converter for Sellers (ACCS)
European marketplaces+
You will need to provide a valid credit card, phone number, and tax information. You will also need to provide a VAT number. Although you can complete your registration without a VAT number, you will be required to provide one in order to sell in Europe. To find out how to register for VAT number, see Taxes and regulations.
The European Unified Account
In Europe, Amazon has unified its marketplaces, allowing you to create and manage product offers in one or more of the following marketplaces: Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.it, and Amazon.es. You control what you sell and where, and you manage your European business from a single seller account.
When you register to sell in any of the Amazon European marketplaces, your seller account is automatically enabled to allow you to sell in all other Amazon European marketplaces. All your orders will be managed in a single place, making selling in Italy feel just like selling in the U.K. However, you will still need to satisfy the Amazon seller rules applicable to the countries where you sell. These are basic rules to ensure Amazon’s customers enjoy the best possible shopping experience. You’ll also need to be aware of the local and European tax and regulatory requirements, and it’s your responsibility to ensure that you comply with applicable requirements. Please also note that when you sell in any of the Amazon marketplaces in Europe, you will be subjected to country-specific per-item fees which are payable to Amazon upon sale of an item.
In order to sell across Europe, you will need to create listings in each of the Amazon European marketplaces where you want to sell. Please note that creating offers in the first European marketplace does not automatically populate offers in the other European marketplaces; you will need to create offers in each of the marketplaces where you want them. See the Listing creation section for more details.
Finally, when setting up an Amazon European seller account, you’ll need to provide a bank account in one of the countries supported by Amazon. Currently, Amazon supports U.K. and U.S. bank accounts, as well as bank accounts in all Eurozone countries.
Japan+
Amazon.co.jp offers an online seller registration process in English and Japanese. Once you have set up your account, you can choose Japanese or English to manage your account in Seller Central.
China+
Please note: Under Chinese law, out-of-country sellers may face certain restrictions. Please see the following link for additional details (content in Mandarin).
http://kaidian.amazon.cn/qualification-requirements/qualification.
India+
Currently Amazon.in is only open to sellers with a locally owned business in India. If you meet this criteria and are interested in selling on Amazon.in, please contact us.