Get the Amazon Customer Advantage

What do customers see when you sell on Amazon.com?

Your products and business gain visibility with tens of millions of Amazon customers when you sell on Amazon.com. The level of service you enroll in will determine how customers see your products. If you want to fulfill orders and provide your own customer service, Selling on Amazon provides a great shopping experience to help customers discover your products. If you want Amazon to fulfill orders and provide customer service for you, add Fulfillment by Amazon (FBA) to your Selling on Amazon account for an even greater customer experience.

Choose a selling option below to view listings on Amazon.com as customers see them.

		Selling on Amazon	Selling on Amazon with FBA
Customers see your price and shipping costs. Customers can see inventory levels as they decrease. Customers see your company name and can click through to see other products you sell. Prime customers see that your product is eligible for free Two-Day shipping at no additional cost to you. Prime members can filter their search and browse results to show only products that are eligible for Amazon Prime. Non-Prime customers see that your products are eligible for FREE Shipping on orders over $35, and they can filter, search, and browse results to show only products that are eligible for FREE Shipping. Customers see your company name and can click through to see other products you sell. Customers see that Amazon handles the fulfillment and customer service for their order. Customers can get the same gift-wrap service for FBA products that are available for products sold by Amazon—at no cost to you. Customers can see inventory levels as they decrease. Customers can see Amazon's Guaranteed Accelerated Delivery.	Move your mouse over the highlighted features for more information.				If your product wins the Buy Box, customers can add it to their shopping cart with one click. If you are a Featured Merchant and your product doesn't win the Buy Box, it could be listed under More Buying Choices. If your product wins the Buy Box, customers can add it to their shopping cart with one click. FBA sellers are automatically eligible in many categories. If your product doesn't win the Buy Box, it could be listed under More Buying Choices.

Check out these other features that make Selling on Amazon
and Fulfillment by Amazon a great customer experience.

Customers discover your products

Customer can more easily discover your products when you list them on Amazon.com using Selling on Amazon and Fulfillment by Amazon.

Feature	Description		with
Search	Customers search by entering keywords, which are matched against the search terms you enter for a product.
Browse	Customers browse by categories and sub categories to locate products they want to buy.
Amazon Prime Filter	Prime members can filter search and browse results to show only products that are eligible for Amazon Prime.
FREE Shipping Filter	Non-Prime customers can filter search and browse results to show only products that are eligible for FREE Shipping on orders over $35.
Competitive Price Sorting	When comparing offers for the same product, the offer listing page ranks the offers based on the price plus shipping by default. Since FBA listings are eligible for FREE Shipping on orders over $35, the shipping cost is $0.00.	Available if you offer free shipping.

Customers purchase your products

Purchasing your products is easier than ever when you sell on Amazon and use Fulfillment by Amazon.

Feature	Description		with
Buy Box	The Buy Box enables customers to add the Buy Box-winning offer to their shopping cart with one click. FBA helps you improve your performance-based requirements increasing your chances of winning the Buy Box.
More Buying Choices Box	The More Buying Choices Box enables customers to see sellers that have competitive offers and can add them to their shopping cart with one click.

Customers receive your product and customer service

Customers can get their orders from you using a range of shipping methods and you can provide the personalized customer service you want. Add Fulfillment by Amazon and customers get the same delivery options and customer service they expect from Amazon.

Feature	Description		with
Shipping Options	Customers can select the shipping method they prefer.	You select the delivery options available for your products.	Customers have the same delivery options for your products that they have with products sold by Amazon
Guaranteed Accelerated Delivery	Customers see the soonest we could deliver your product to them if they order within the time displayed.
Amazon Prime	Prime members can choose free two-day delivery or discounted expedited shipping on eligible products.
FREE Shipping	All domestic customers can get FREE Shipping on eligible orders over $35.
Shipment consolidation	Customers can combine products from multiple FBA sellers and Amazon.com into a single shipment.
Gift-wrap available	Customers can choose to have their order gift-wrapped or with gift messaging. Eligible FBA products are automatically listed with Gift-wrap available at not cost to the seller.	You can offer your own gift services on a product-by-product basis.
Customer Service	Amazon Customer Service is available 24/7, 365 days a year. Customers can track orders, request refunds, and submit returns through Amazon.com.	You manage directly with the customer.