Google revealed its new logo, which keeps the red, blue, yellow and green colours of the tech giant's original logo but changes the lettering to a simpler, rounded "Product Sans" font.
Google revealed its new logo,
which keeps the red, blue, yellow and green colours of the tech giant's
original logo but changes the lettering to a simpler, rounded "Product
Sans" font. (AFP)
Until now, the firm has used a
serif typeface for its logo for more than 16 years. The tech firm said on its
blog that it has changed a lot over its 17 year history and today it is
changing again, slightly revising the logo's shades of colour, along with the
typeface, reported Efe. (AP)
It includes a YouTube video that
gives a quick review of the company's evolution, from its first steps as a
search engine through the creation of Gmail, the Chrome browser and
high-definition Google Earth maps of virtually anywhere on the planet. (AFP)
"This is not the first time
we have changed our look and it probably would not be the last, but we think
today's update is a great reflection of all the ways Google works for you
across Search, Maps, Gmail, Chrome and many others," the firm said in its
blog. (Reuters)
"We think we have taken the
best of Google (simple, uncluttered, colourful, friendly), and recast it not
just for the Google of today, but for the Google of the future," the
company said. (Reuters)
Despite its meteoric rise, which
has enabled it to rack up annual sales exceeding $60 billion, Google says that
there is still a lot to be done and that what it has accomplished so far is
just "the tip of the iceberg." (Reuters)
The logo redesign comes just two
weeks after the firm based in Mountain View, California, announced the creation
of a new conglomerate, Alphabet, which will include Google and six other
companies. (AP)
The company has been funnelling
huge amounts of money into many diverse projects with little or no connection
to its main business of online search and advertising, and - as a result - it
is now preparing to place everything under the Alphabet umbrella. (AFP)
Under the restructuring, Google
will keep its search and YouTube operations, along with most of its biggest
divisions while smaller operations such as Nest home appliances, life sciences,
drone deliveries and venture capital investments will operate as individual
companies. (Reuters)