Targeting
We enable you to target geographic markets, industry verticals, and demographic audiences important to your strategy.
Right Audience, Right Time
For your communications efforts to be effective, you need to reach the right audiences. Business Wire provides numerous targeting options to deliver your press releases and other content effectively.
Geographic Targeting
We're ready to send your press releases wherever you need them to go — from a single city or state, to media across the US, to the entire world. Check out our dozens of geographic circuit options, covering Afghanistan to Zimbabwe and everything in between.
Industry Targeting
We offer several options for targeting particular industries, including the free vertical trade media options available with any US distribution circuit. We also offer special circuits targeting the energy, entertainment, technology and bioscience industries, and other options for targeting automotive, entertainment, health or sports media.
Demographic Targeting
If you need to reach particular demographic audiences, we can help. Our ethnic media options let you deliver news to America's growing Latino and Hispanic populations in Spanish and English; and to target the African-American, Asian-American and Native-American audiences with reach to appropriate publications across the country.
Public Policy Services
For issues-focused news, our Public Policy Wire reaches government and policy writers, government decision makers and the public, plus lawmakers and beat reporters on dozens of topics.
Mobile Alerts
Business Wire Mobile Alerts allows you to reach audiences on smartphones and other mobile devices through instant notification of your market-moving news announcements.