Amazon has set high standards for itself and sellers when it comes to customer focus. A great shopping experience for customers includes finding and ordering products with ease, getting fast and free shipping, and providing excellent customer support on orders and returns.

In this section we will cover customer support and customer returns. As presented in previous sections, you have two options to fulfill your international orders: you can do it on your own or you can use Fulfillment by Amazon (FBA). Your fulfillment method will determine how you provide customer support and handle returns. Let's look at how you can provide excellent customer support based on the fulfillment options you use.