Case Studies
Amazon's unique position as the world's most innovative eCommerce marketplace as well as an advertising portal allows us to report on ad effectiveness in ways other marketing partners can't. Amazon's reporting goes beyond typical online advertising metrics to capture consideration and purchase lift – to provide deeper insights into how your campaign truly performs.
101 Publishing
101 Publishing advertised on Amazon’s Mobile Ad Network resulting in significant increases in e-book sales throughout the four weeks leading up to the Christmas holiday.
View 101 Publishing case study (PDF)
Acer
Acer worked with Amazon to launch a campaign across multiple screens and sites, driving awareness and consideration for their Aspire S7 Series laptop computer by reaching Amazon customers wherever they were browsing or shopping.
View Acer case study (PDF)
Brita
Amazon helped Brita use precise messaging to reach shoppers most likely to take action, resulting in increased sales for Brita – on and offline.
View Brita case study (PDF)
Community Coffee
With a smart mix of media across Amazon's online and Kindle eInk platforms, Community Coffee, a leading Louisiana coffee company, was able to successfully stand out with shoppers during the holiday shopping season.
View Community Coffee case study (PDF)
Crest Whitestrips
Learn how advertising on Amazon affects a brand beyond sales on our site. We partnered with Crest Whitestrips and Nielsen to measure how advertising on Amazon impacted several key brand metrics such as likelihood to buy and opinion of the Crest brand.
View Crest Whitestrips case study (PDF)
KIND
KIND reached health-conscious customers on Amazon.com and on thousands of premium sites across the web through the Amazon Advertising Platform, resulting in increased considerations and purchases of KIND Healthy Snacks.
View KIND case study (PDF)
Dr. Seuss' The Lorax
Dr. Seuss, Read Across America and Amazon - what a perfect fit! Read how Universal Pictures and Amazon developed a truly unique campaign to help promote the release of The Lorax.
View The Lorax case study (PDF)
Earth's Best
Earth’s Best worked with Amazon to use precise messaging to reach those shoppers most likely to take action – increasing likelihood to purchase by more than 50X.
View Earth's Best case study (PDF)
Glad
Glad worked with Amazon to use precise messaging to reach those shoppers most likely to take action, resulting in increased sales for Glad – on and offline.
View Glad case study (PDF)
Huggies
Kimberly Clark worked with Amazon to create a fully immersive experience for moms that included onsite and offsite inventory as well as Kindle and mobile. Read about how moms responded.
View Huggies case study (PDF)
Just Dance 3
Not many publishers can offer scalable segments as specific as "Dancing Game Enthusiasts." Learn how Ubisoft partnered with Amazon to promote Just Dance 3 and reach the game's most enthusiastic fans.
View Just Dance 3 case study (PDF)
LEGO Batman 2: DC Super Heroes
Warner Bros. Games built a Kindle with Special Offers "Buy From Kindle" campaign with Amazon to promote the release of their exciting new multi-platform video game. See how their custom campaign created an effective sales channel through Kindle, driving strong lift metrics and sales of their game.
View LEGO Batman 2 case study (PDF)
Levi’s Products
Better together. Learn how Levi’s drove successful key metrics lift through simultaneous cross-platform promotion, while partnering with Amazon to holistically increase awareness and purchases across their multiple product categories.
View Levi's Products case study (PDF)
Lexus
Lexus and Amazon partnered to drive awareness of Lexus’ new LS-F Sport with a multiscreen campaign that included PC, Kindle and Kindle Fire.
View Lexus case study (PDF)
Lindt
Lindt, a leading chocolate manufacturer, looked to Amazon Media Group to increase awareness and considerations of its chocolate products with a cross-screen campaign.
View Lindt case study (PDF)
Lysol
With a simultaneous cross-screen campaign on PC and Kindle with Special Offers, Lysol realized a significant increase in consideration and purchase of Lysol products.
View Lysol case study (PDF)
Nestlé Purina: Chef Michael's
Nestlé used an integrated, multiscreen approach to increase consideration for their Chef Michael’s products while also demonstrating the positive impact of advertising on more than one screen.
View Nestlé Purina: Chef Michael’s case study (PDF)
Olay
Amazon partnered with Nielsen and Olay to determine how advertising on Amazon affects offline sales. Learn how Olay's campaign on Amazon drove $1.6 million in incremental offline sales.
View Olay case study (PDF)
RCA
RCA reached Amazon’s audience of shoppers entering through the Amazon homepage and deal
seekers on Amazon’s Goldbox Deal of the Day page with high impact display ads that drove consideration and purchase.
View RCA case study (PDF)
Rosetta Stone
Amazon helped Rosetta Stone connect with customers on Amazon and Amazon mobile who love travel and are interested in language-learning software, resulting in increased awareness, consideration and sales of Rosetta Stone products.
View Rosetta Stone case study (PDF)
Senyx
Senyx worked with Amazon to create a Kindle Fire campaign to reach the most active and engaged Kindle Fire users, resulting in increased sales of their protective cases.
View Senyx case study (PDF)
Seventh Generation
Amazon partnered with Seventh Generation to reach Moms with a multiscreen advertising campaign
that encouraged customers to “Shop the Room” in a uniquely branded, custom landing page experience.
View Seventh Generation case study (PDF)
Symantec
Symantec worked with Amazon to craft a cross-screen campaign that increased awareness and consideration, not just for their advertised products, but for their other products as well.
View Symantec case study (PDF)
Toshiba
Toshiba worked with Amazon on a cross-screen campaign that featured unique, high-visibility display ads, such as Amazon eCommerce Ads, to reach Amazon customers most likely to buy their new KIRAbook laptop computer.
View Toshiba case study (PDF)
Universal Studios: Snow White and the Huntsman
Amazon worked with Universal Home Entertainment to leverage the innovative “buy from” feature of a Kindle eInk advertising campaign to generate awareness and preorders of the “Snow White and the Huntsman” Blu-ray combo pack.
View Universal Studios: Snow White and the Huntsman case study (PDF)
Toy State
Toy State, a leading manufacturer of licensed and highly stylized lights and sound vehicles, looked to Amazon Media Group (AMG)
to generate awareness, increase consideration and drive sales of its Road Rippers toy cars among toy enthusiasts during the busy
holiday shopping season.
View Toy State case study (PDF)