- Products
- Analytics for Apps
Analytics For Apps
Cross-Device Mobile Analytics
for Smarter Marketing
Learn how people use your product
across multiple devices
People are increasingly accessing your app and website across multiple devices. Facebook Analytics helps you answer questions like “what percentage of the people in Canada that installed my mobile app ended up purchasing on my website?”
Smarter decision-making
Build better experiences for the people using your apps by understanding the steps people take within your app, finding areas that are causing people to drop off, and seeing how well you retain people.
Gain insights about the people
using your app
Tailor your content within your app by better understanding the people who use it with aggregated demographic reporting. For instance, you can see age, gender, country, and language breakdowns for people that have “Added to Cart”.
Improve your app marketing
With cross-network mobile app attribution and campaign measurement tools, Facebook Analytics enables you to measure the lifetime value by ad network or campaign.
Dive into the trends of what is happening in your app with metrics.
Understand your customers better with powerful filters.
Learn when customers have problems getting through your app.
Understand how recent customers compare to historical ones.
Measure the lifetime value of your mobile app install ads.
Free For Unlimited Events
Collect up to 300 distinct events and no limit
on the number of events logged.