About Us
Our mission is to serve the most diverse, trend-setting, conversation-shaping audience ever. Founded by Radio One in 2007, iONE is the #1 digital platform for the Black, Latino & new urban communities, creating highly targeted news, entertainment, video & lifestyle content. Our flagship properties include HelloBeautiful.com, TheUrbanDaily.com & BlackPlanet.
Grant Cerny
Chief Product Officer
Grant Cerny is responsible for the product strategy and development of services for over 60 individual publishing brands including iOne’s national and local brands, as well as third party iOne Studios partners. In this role, he has delivered BlackPlanet Radio, iOne and Radio One’s national, customized streaming offering that brings the best of their local and national DJ/radio programming voices to a free and unlimited personalized radio experience. Prior to Interactive One, Mr. Cerny served in executive product leadership positions across major media, digital music, technology and social marketing services. His stints included SVP of Product Marketing for KickApps, a social media publishing services company with clients including Scripps, Hearts, and BlackAmericaWeb. He spent 6 years prior at AOL as VP of Entertainment, Lifestyle & Real-Time Products, where he directed all interactive product strategy, management and marketing for AOL’s various platform experiences, including AOL Music Network, Winamp, AOL Video, Moviefone, and AOL Television. Prior to AOL, Mr. Cerny led interactive product teams at various major tech companies including Hewlett-Packard (HP). Mr. Cerny hold a bachelor’s degree from Dartmouth College, and masters and doctoral degrees from the University of Oxford.
Smokey Fontaine
Chief Content Officer
Named after the Motown legend, Smokey D. Fontaine leads all digital content and editorial efforts at Interactive One. In this role, Mr. Fonatine oversees the largest online African American network comprised of the third largest online social network (BlackPlanet, MiGente) and five distinct sites (TheUrbanDaily.com, HelloBeautiful.com, NewsOne.com, Elev8.com, and GIANTmag.com) that super serve African Americans. His mandate—to engage and empower the full and diverse range of urban communities—is at once a programming, technology and brand-building achievement throughout Interactive One’s sites and across parent company Radio One’s radio, TV, and print mediums. Prior to joining Interactive One in 2007, Mr. Fontaine held various senior programming positions, including Editor-in-Chief of GIANT magazine; Senior Producer of Entertainment for Volume.com, the $35 million Internet portal sponsored by HBO; U.S. Editor of fashion and music magazine Trace; and Music Editor of The Source. He has authored two books which include What’s Your HI-FI Q? (Simon & Schuster/Fireside) with partner Scott Poulson-Bryant and EARL: The Autobiography of DMX (Harper Collins Entertainment). Mr. Fontaine is also a featured music correspondent for the BBC and Channel 4 networks in England, and is a repeat guest on CNN, The Today Show, FOX News, VH-1, The Wendy Williams Experience and The Tom Joyner Morning Show. He graduated from Wesleyan University.
Gillian Kellie
Chief Financial Officer
As Chief Financial Officer of Interactive One LLC, Gillian Kellie is responsible for directing and managing all finance and administrative functions across the company. She joined Interactive One in October 2007, upon which she conducted the financial modeling and due diligence for the strategic corporate acquisition of Community Connect, which owned BlackPlanet.com, MiGente.com, and AsianAve.com. Following, Ms. Kellie oversaw the integration process for Finance, HR, IT and Facilities that merged and consolidated staff, systems, facilities and operations for the new company. She continues to lead and manage these functions while continuously ensuring company-wide efficiencies. Before joining Interactive One, Ms. Kellie spent 7 years with Warner Music Group (WMG), in a number of divisional CFO roles, including London-Sire Records, WEA Distribution and WMG Corporate Services. Prior to WMG, she held senior financial positions in PolyGram, EMI Records Group N.A. and Sony. Ms. Kellie started her career in public accounting at Ernst & Young, with stints in both the U.K. and the U.S. She holds a B.S. in Social Sciences from Bristol University, England and is a Chartered Accountant.
Alfred C. Liggins III
Chief Executive Officer, Interactive One LLC, Chief Executive Officer and President of Radio One, Inc. and the Chairman of TV One, LLC.
Alfred Liggins is responsible for the overall management and operating performance of Interactive One, which includes pursuing new business ventures, identifying acquisitions, managing an integrated business plan and attracting key talent. Mr. Liggins is also the founder and CEO of Radio One, Inc., the parent company of Interactive One and the largest multi-media company that primarily targets African-Americans. In his role as Chief Executive Officer and President of Radio One, Mr. Liggins has led the Company’s transformation into a diversified multi-media platform that owns the following assets: 53 radio stations located in 16 urban markets in the United States, leading African American digital platform Interactive One, interests in cable/satellite network TV One, and Reach Media, Inc, owner of the Tom Joyner Morning Show. Mr. Liggins attended the University of California in Los Angeles and the University of the District of Columbia in Washington, D.C. He received his MBA in May 1995 from the Wharton School of The University of Pennsylvania. Mr. Liggins serves on the Board of Directors for Radio One, Inc., TV One, LLC, Reach Media, Inc., Ibiquity Digital Corporation and the Apollo Theatre.
Tom Newman
President
Tom Newman joined Interactive One as President in May 2007, where he is responsible for leading and managing the company’s businesses, including the suite of online brands targeting the African American market. Prior to Interactive One, Mr. Newman spent close to 7 years at Time Warner serving in various capacities. Prior to departing Time Warner, he served as the Senior Vice President of Network Development, focusing on strategy and corporate development for AOL. He reported to the President of Media Networks, AOL’s advertising and e-commerce division. He worked on a variety of initiatives including the acquisition and integration of Advertising.com, the development of new advertising products and businesses, and key transactions including the multi-billion dollar Google strategic relationship. His previous role was in Time Warner’s Mergers and Acquisitions group, where he worked on a variety of domestic and cross-border media transactions. Mr. Newman graduated from Harvard College magna cum laude with a degree in classics and earned his J.D. from Harvard Law School. He is involved in several not-for-profit organizations, including serving as a Board Member and Treasurer for Asphalt Green, one of the largest community and sports centers in New York, providing services to thousands of inner city children each year.
Detavio Samuels
President, One Solution
Detavio is the President of One Solution, the full-service agency inside of the media company. In addition to the agency, Detavio oversees ad sales marketing and is responsible for company innovation, where his teams develop new franchises, media products and solutions for brands. Samuels joined One Solution from GlobalHue-Detroit, the nation’s leading multicultural agency. Previously, Samuels worked in global marketing at Ethicon, one of Johnson & Johnson’s largest medical device companies. In addition, Samuels authored the Amazon Best-Seller, Exist No More: The Art Of Squeezing The Most Out Of Life.
Samuels is a graduate of Stanford University, where he received his MBA and MA-Education, and Duke University where he received his Bachelors Degree.
Dan Shelley
Senior Vice President, Interactive One Local
Dan Shelley is responsible for strategy, revenue, and programming for more than 50 websites representing Radio One’s various radio stations around the country, as well as radio shows syndicated by Radio One such as The Russ Parr Morning Show, The Rickey Smiley Morning Show, The Yolanda Adams Morning Show and CoCo Brother Live. Additionally, he leads Radio One’s mobile platforms, its personalized Internet streaming experience, BlackPlanet Radio, and develops other digital businesses for Radio One’s radio division. Prior to joining Radio One in 2009, Dan was Director of Digital Media at WCBS-TV in New York City, where he transformed wcbstv.com from fifth place to first place in traffic and revenue among the five local broadcast television news websites in the nation’s largest media market. Dan’s career also includes 26 years of programming management experience in small and medium market radio stations. He was news director and assistant program director at WTMJ-AM in Milwaukee, Wisconsin’s highest rated station. Before Milwaukee, Dan was news director at KTTS-AM/FM in his hometown of Springfield, Mo. Dan is a former chairman of the Radio-Television Digital News Association and the Radio and Television Digital News Foundation. He continues to serve on the boards of both organizations. Dan is a graduate of Missouri State University.
Maria Weaver
Senior Vice President, Sales
Maria Weaver Watson is Senior Vice President, Sales, leading all marketing, public relations, the company’s pro-social initiatives and diversity partnerships. In this role, Ms. Weaver Watson is responsible for consumer, trade and sales marketing, leveraging online, mobile, video and offline to develop innovative client solutions for the leading online platform targeting the African American community. Prior to joining Interactive One, Ms. Weaver Watson was one of the co-founders of Triple Threat Films, which financed and produced films such as, Dirty Laundry and Through The Fire: The Sebastian Telfair Story. Prior to her film endeavors, Ms. Weaver Watson was Director of Brand Development and Subscriber Marketing at HBO, where she developed and managed the implementation of marketing strategies targeting African American, Latino, 18-24, and LGBT audiences, as well as acquisition marketing for Direct TV. Before joining HBO, Ms. Weaver Watson worked for Showtime Networks in the marketing department and prior to Showtime she served on the executive management team of Global Telecom Solutions which as the Vice President of Marketing was instrumental in the company’s rapid growth, public offering and sale. Ms. Weaver Watson began her career at Rainbow Advertising where she held positions in sales, marketing and design. She received her Bachelor of Arts from Pace University and a Master of Professional Studies in Design Management from Pratt Institute.
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New Urban
New Urban is not just a demographic, it's a mindset. It's not just a way of behaving but the description of a personal and cultural identity.
At iONE, we believe reaching the new urban consumer is not just a challenge, but the greatest and most critical marketing opportunity of our time...
- Smokey D. Fontaine Chief Content Officer
Our Brands
Jennifer Hudson x Hello Beautiful Webisode 9 from A Midnite Vision on Vimeo.
- All
- Affluent
- Latino
- Men
- Women
Studios
Studios helps top-tier clients speak more authentically to and build more successful businesses around new urban audiences. Studios offerings include go-to-market strategy, sales and sales ideation, leading tools and platforms, award winning original content and marketing tailored to individual business needs. Studios has worked closely with partners such as MSN, Global Grind, American Airlines, NBC's theGrio, Voxxi, Monster, and other leading brands and publishers.
Advertising
iONE partners with numerous blue-chip advertisers from all categories including retail, fashion, pharmaceutical, entertainment, automotive, insurance, financial, among others. Our goal is to authentically connect advertisers with our loyal audience to help brands build a meaningful and sustainable relationship with the urban, Black & Latino consumers.
Urban Daily Men are educated, confident, tech savvy, fashionable, and actively social.
Who Am I?
- I love my gadgets – I’m tech savvy.
- I’m confident and secure in who I am and I know how to show it.
- Brands help me create my image – I am highly brand loyal.
Did You Know?
- Education rates for Black men have increased in the last ten years from 39.6% to 45.3% having attended college or obtained a degree. -Nielsen, 2011 State if the African American Consumer Study
HelloBeautiful Women come in forms of moms, students, young trendsetters, and grown professionals.
Who Am I?
- I am the major influencer to my circle of family and friends on everything
from fashion & beauty to the latest in technology and online shopping. - I buy brands that help me express my unique personality and sense of style.
- I am dedicated to my family, but retain a fierce sense of independence and personal style.
Did You Know?
- African-American mothers are 68% more likely to read articles online and 45% more likely to listen to music online than white or Hispanic mothers. -Nielsen, State of the African-American Consumer Sept. 2011 Report
The Affluent crowd is tech savvy, progressive, and talented. They are on their way to greatness.
Who Am I?
- I am successful and let every aspect of who I am show that.
- I do not settle for second best, I get the latest and hottest trends when I find out about them.
- My circle of friends respects me and I am a huge influence on anyone who knows me.
Did you Know?
- In 2009, 6.1% of African-American adults had attained a graduate degree. -The State of the African America-American Consumer
- African-Americans spend an estimated $9 billion a year on health and beauty products. -Black Still Matters, Pepper Miller 2012
- African-Americans have made significant gains in U.S and International travel, spending more than $5 billion dollars annually. -Black Still Matters, Pepper Miller 2012
- With a buying power of nearly $1 trillion annually, if Blacks were a country, they’d be the 16th largest country in the world. -Nielsen, State of the African-American Consumer Sept. 2011 Report
The Latino population is the fastest growing demographic in US. Their spending power and social influence is also on the rise.
Who Am I?
- I care for mi familia and all my relatives play a crucial role in how I live.
- I trust and value brands that address my unique needs and allow me to express myself.
- I understand that education is very important and do everything to provide it for my children.
Did You Know?
- The median age of Hispanics, 28, is 10 years than the total U.S. population median age of 37 years old. -State of the Hispanic Market: The Hispanic Market Imperative, Q2, 2012
- 41% of Hispanic households consist of a married couple with children younger than 18. -State of the Hispanic Market: The Hispanic Market Imperative, Q2, 2012
- $1 trillion buying power. Expected to grow to $1.5 trillion by 2015. -State of the Hispanic Market: The Hispanic Market Imperative, Q2, 2012
The Interactive One Video Network offers advertisers a range of video advertising opportunities across our suite of sites on the desktop, mobile and tablet.
- Opportunities include:
- Pre & Post Roll available on desktop & mobile
- In-Banner Video
- Video Wallpaper
- Push-Down with Video
- Full Page Video Interstitial
- Brand Integration*
- Dedicated video channel featured in each of our content verticals:
- HelloBeautiful
- TheUrbanDaily
- Elev8
- TheGrio
- NewsOne
- GiantLife
- Digital RadioOne sites
- By the numbers:
- 50+ original videos per month
- 100 million streams per month
- 15 million uniques per month
The InteractiveOne users are true video aficionados. They view, record, email and share video on a regular basis
- Use paid streaming video apps: Index 163
- Use free streaming video apps: Index 127
- Email videos from phone (daily): Index 137
- Record video on phone (daily): Index 134
- Share personal photos/video (daily): Index 125
Advertiser Opportunity 100% SOV of TUD tablet
Full Page ad: Full page advert comes between pages of content, creating a fully immersive experience
Our Audience is Connected!
- A study commissioned by Google found, more African-Americans own smartphones than those in the representative group (53 % vs. 45%)
- Nearly 1/3 access iONE via mobile/tablet devices
- iONE will re-launch its mobile offering with touch enable content and advertising, offering unparalleled user engagement and interactivity for our audience and our advertisers.
iOne On Tablet
Goes where our audience goes! The Daily Stand Up will be available to our audience through a unique custom category on TheUrbanDaily mobile and tablet experience.
- User Engagement Features:
- Answer questions
- Leave comments
- Participate in polls/quizzes
Whenever, where ever they are!
Exclusive custom galleries will be available only to the tablet audience.
iOne On Tablet/Smartphone
Our new touch enabled mobile ad placement is a 100% SOV opportunity with multiple interaction points, living seamlessly within the site navigation and content.
Touch friendly, with a glossy magazine like feeling, the new larger format creates advertiser opportunities that take over the entire page.
Key Features:
- Fully optimized for retina display
- Clickable links for location services
- One touch sharing
- Accessible on any web enabled mobile device
- Clickable images
- Video ads
Advertiser Opportunity 100% SOV
Full Page ad: Full page advert comes between pages of content, creating a fully immersive exposure
Anchor your campaign with custom solutions on an Interactive One owned and operated site with your target profile.
Extend reach through the Interactive One Audience Platform with targeted audience behaviors and demographics.
| Web Display Banners | ||||
| Dimension | Max Initial Load (standard/rich media) – Max Loop/Display | Image Type/Acceptable Tags | 3rd Party tag acceptable? | Rich Media Format Category |
| Medium Rectangle 300 x 250 | 50K – 3 | jpg, gif, swf, standard 3rd party tag (mediaplex, dfp inred, eyewonder, eyeblaster, ramp,etc..) | YES | In-page video, Expandable, Synchronized Ads |
| Half Page Ad 300 x 600 | 50K – 3 | jpg, gif, swf, standard 3rd party tag (mediaplex, dfp inred, eyewonder, eyeblaster, ramp,etc..) | YES | In-page video, Expandable, Synchronized Ads |
| Leaderboard 728 x 90 | 50K – 3 | jpg, gif, swf, standard 3rd party tag (mediaplex, dfp inred, eyewonder, eyeblaster, ramp,etc..) | YES | In-page video, Expandable, Synchronized Ads |
| SkyScraper (IOne BP & BAW Only) 160 x 600 | 50K – 3 | jpg, gif, swf, standard 3rd party tag (mediaplex, dfp inred, eyewonder, eyeblaster, ramp,etc..) | YES | In-page video, Expandable, Synchronized Ads |
| Small Rectangle 300 x 100 | 50K – 3 | jpg, gif, swf, standard 3rd party tag (mediaplex, dfp inred, eyewonder, eyeblaster, ramp,etc..) | YES | N/A |
| Pushdown 970 x 66/970 x 90 | 100K – :30 max | 3rd party tag(mediaplex, dfp inred, eyewonder, eyeblaster, ramp,etc..) | NO | User Initiated In-page video, Expandable |
| Super Leaderboard 970 x 90 | 50K – :15 max | jpg, gif, swf, standard 3rd party tag(mediaplex, dfp inred, eyewonder, eyeblaster, ramp,etc..) | YES | In-page video, Expandable, Synchronized Ads |
| Billboard 970 x 250 | 50K – :30 max | jpg, gif, swf, standard 3rd party tag(mediaplex, dfp inred, eyewonder, eyeblaster, ramp,etc..) | YES | User Initiated In-page video, Expandable |
| Dynamic Content Module (DCM) includes Skin 1000x200 (custom) | 50K – N/A | Video: mov, wmv, mp4, flv, mpeg, mpg and avi. Audio: mp3, aac and wav. Images: jpg, bmp, gif or png; file resolution to be more than 640x480 | NO | User Initiated In-page video, Expandable |
| Trapdoor / French Door / Ad Curtain Custom | 50K – N/A | Video: mov, wmv, mp4, flv, mpeg, mpg and avi. Audio: mp3, aac and wav. Images: jpg, bmp, gif or png; file resolution to be more than 640x480 | NO | User Initiated In-page video, Expandable |
| 300 x 1050*** | 60K – :15 max | jpg, gif, swf, standard 3rd party tag(mediaplex, dfp inred, eyewonder, eyeblaster, ramp,etc..) | YES | In-page video, Expandable, Synchronized Ads |
| Interstitial 800 x 600 | 100K – :30 sec display/1 per unique visitor | jpg, gif, swf, standard 3rd party tag iframe or Redirect -------- Audio allowed on swf files up to :30sec max -------- *swf files must have client click url embed in file* - 1x1 PIXEL jpg, gif, swf, standard 3rd party tag iframe or Redirect -------- Audio allowed on swf files up to :30sec max | N/A | N/A |
| In-Page Display Banners | ||||
| Dimension | Max Initial Load (standard/rich media) – Max Loop/Display | Image Type/Acceptable Tags | 3rd Party tag acceptable? | Rich Media Format Category |
| Medium Rectangle 300 x 250 Jivox QUATTRO | 60MB(video); 10 MB(images/banners) – :90 sec max | Video: mov, wmv, mp4, flv, mpeg, mpg and avi. Audio: mp3, aac and wav. Images: jpg, bmp, gif or png; file resolution to be more than 640x480 | JIVOX | In-page video, Expandable, Synchronized Ads |
| Medium Rectangle 300 x 250 Jivox SOLO Non-Expandable | 60MB(video); 10 MB(images/banners) – :90 sec max | Video: mov, wmv, mp4, flv, mpeg, mpg and avi. Audio: mp3, aac and wav. | JIVOX | In-page video, Expandable, Synchronized Ads |
| Medium Rectangle 300 x 250 Jivox DOPPIO Expandable | 60MB(video); 10 MB(images/banners) – :90 sec max | Video: mov, wmv, mp4, flv, mpeg, mpg and avi. Audio: mp3, aac and wav. Images: jpg, bmp, gif or png; file resolution to be more than 640x480 | JIVOX | In-page video, Expandable, Synchronized Ads |
| Leaderboard 728 x 90 Jivox QUATTRO | 60MB(video); 10 MB(images/banners) – :90 sec max | Video: mov, wmv, mp4, flv, mpeg, mpg and avi. Audio: mp3, aac and wav. Banner: jpg, bmp, gif or png. | JIVOX | In-page video, Expandable, Synchronized Ads |
| Leaderboard 728 x 90 Jivox DOPPIO Expandable | 60MB(video); 10 MB(images/banners) – :90 sec max | Video: mov, wmv, mp4, flv, mpeg, mpg and avi. Audio: mp3, aac and wav. Banner: jpg, bmp, gif or png. | JIVOX | In-page video, Expandable, Synchronized Ads |
| SkyScraper (IOne BP & BAM Only) 160 x 600 Jivox (expand/non expand) | 60MB(video); 10 MB(images/banners) – :90 sec max | Video: mov, wmv, mp4, flv, mpeg, mpg and avi. Audio: mp3, aac and wav. Images: jpg, bmp, gif or png. | JIVOX | In-page video, Expandable, Synchronized Ads |
| Medium Rectangle 300 x 250 Rovion/RAMP | 60MB(video); 10 MB(images/banners) – :90 sec max | Video: mov, wmv, mp4, flv, mpeg, mpg and avi. Audio: mp3, aac and wav. Images: jpg, bmp, gif or png. | ROVION | In-page video, Expandable |
| Leaderboard 728 x 90 Rovion/RAMP | 60MB(video); 10 MB(images/banners) – :90 sec max | Video: mov, wmv, mp4, flv, mpeg, mpg and avi. Audio: mp3, aac and wav. Images: jpg, bmp, gif or png. | ROVION | In-page video, Expandable |
| Medium Rectangle 300 x 250 Liquidus | varies | Liquidus | N/A | Auto Feed Banner solution |
| Half Page Ad 300 x 600 Expandble Digital FSI (Grocery) Liquidus | varies | Liquidus | N/A | Auto Feed Banner solution |
| Leaderboard 728 x90 & 970x66 (Pushdown) Liquidus | varies | Liquidus | N/A | Auto Feed Banner solution |
| Video Interstitial 800 x 600 Jivox SOLO Non Expandable | 3MB – :30 sec display/1 per unique visitor | mov, flv | ROVION | In-page video |
| Custom/Sponsorship Units | ||||
| Dimension | Max Initial Load (standard/rich media) – Max Loop/Display | Image Type/Acceptable Tags | 3rd Party tag acceptable? | Rich Media Format Category |
| Dynamic Lead | 40K – N/A | jpg | NO | N/A |
| Advertorial 650 x 150 | 40K – N/A | jpg, gif, swf | YES | N/A |
| Traffic / Weather Spon Logo / Micro Bar 88 x 31 | 40K – N/A | jpg, gif, swf | YES | N/A |
| DJ Sponsor Logo / Micro Bar 88 x 31 | 40K – N/A | client logo only | YES | N/A |
| Non-Clickable Wallpaper 1280 x 800 max (see notes) | 110K – N/A | jpg, gif | NO | N/A |
| Clickable Wallpaper 1280 x 800 max (see notes) | 110K – N/A | jpg, gif, swf | RAMP | N/A |
| Photo Gallery SPONSORSHIP Includes: Wallpaper, Med Rec, Leaderboard | 110K (Wallpaper) – N/A 40K (88 x 31 Logo) – N/A 40K (300 x 250) – N/A 40K (728 x 90) – N/A | jpg, gif, swf | YES | N/A |
| Streaming Units | ||||
| Dimension | Max Initial Load (standard/rich media) – Max Loop/Display | Image Type/Acceptable Tags | 3rd Party tag acceptable? | Rich Media Format Category |
| Radio Player "Sponsorship Ad" 300 x 250 | 40K – N/A | jpg, gif | NO | N/A |
| Radio Player Pre-Roll Video 300 x 250 | 3 MB – :15 SEC | flv & jpg for Banner, 3rd party tag | NO | N/A |
| Instream Audio (with or without Sync Banner 300x250) | 10 MB – :15, :30, :60 SEC | mp3 | NO | N/A |
| Block Programming | 75 MB – 30-HR | mp3 | NO | N/A |
| Website Preroll Video (Ooyala) 602 x 400 | 2.2 MB – :15-:30 SEC | flv | YES | N/A |
| Mobile Browser/WAP Sites | ||||
| Dimension | Max Initial Load (standard/rich media) – Max Loop/Display | Image Type/Acceptable Tags | 3rd Party tag acceptable? | Rich Media Format Category |
| Mobile Browser 320 x 50 | 20K – N/A | jpg, gif | YES | N/A |
| Mobile Browser PushDown 320 x 50 >> 320 x 420 | 20K – N/A | jivox or rovion | NO | Expandable |
| Mobile Browser Interstitial 240x320, 320x420, 320x480, 480x800, 600x1024, 768x956 | 20K – N/A | jivox | NO | N/A |
| Mobile UPICKEM 320 x 50 | 20K – N/A | jpg, gif, swf | NO | N/A |
| Mobile Streaming App | ||||
| Dimension | Max Initial Load (standard/rich media) – Max Loop/Display | Image Type/Acceptable Tags | 3rd Party tag acceptable? | Rich Media Format Category |
| ROA Banner Ad (overlay ad) 320 x 50 | 60K – N/A | jpg, png, gif | 1X1 TRACKING PIXEL | N/A |
| Preroll Video | 3MB – N/A | MP4; :15 secs MAX | 1X1 TRACKING PIXEL | N/A |
| Menu Button 101 x 75 (IOS/BB) 251 x 187 (Android) | 15K – N/A | jpg, png, gif | 1X1 TRACKING PIXEL | N/A |
| Interstitial 320 x 480 (IOS/BB) 480 x 800 (Android) | 200K – N/A | jpg, png, gif | 1X1 TRACKING PIXEL | N/A |
| Social Networking | ||||
| Dimension | Max Initial Load (standard/rich media) – Max Loop/Display | Image Type/Acceptable Tags | 3rd Party tag acceptable? | Rich Media Format Category |
| Newsletter (Daily/Weekly) 300 x 250 | 40K – 1 | jpg, gif | TBD | N/A |
| Dedicated E-BLAST | custom | custom | N/A | custom |
| Texting Services | N/A | Text Info | NO | N/A |
| Liquidus Directory | N/A | Various | N/A | custom |
| Facebook/Twitter | N/A | Links/Photos | STANDARD/LIQUIDUS | N/A |
| Radio One Ad Spec Guidelines | |||
| Banner Format Category | Polite Download | Acceptable Dimensions | Acceptable Vendors |
| Video | 3MB/ Unlimited Streaming – 18 FPS | 300x250 – USER INITIATED | Jivox, Eyeblaster, Eyewonder, Mediaplex, Doubleclick |
| Expandable & Pushdowns | 80 K – 18FPS | 300x250, 728x90, 970x90, 907x66 , 160x600 – USER INITIATED | Liquidus, Jivox, Eyeblaster, Eyewonder, Mediaplex, Doubleclick |
| Clickable Wallpaper | 100k – N/A | varies by site – N/A | Rovion |
- Targeting capabilities include:
- Contextual
- Behavioral
- Geographic
- Demographic
- Time of Day
- Device
- Intent
- Interest
- Re-targeting
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