Book Reference to QFD Newsletters

Listed below are the books that are often cited as references by senior QFD practitioners. Clicking the book images (or links) takes you to Amazon.com, where you can purchase the book or see details. If your browser does not show the book images or links, please go to Amazon.com directly and search for the desired book titles.

My Life in Advertising and Scientific Advertising by Claude Hopkins
The Fortune at the Bottom of the Pyramid (Revised and Updated 5th Anniversary Edition) -- Eradicating Poverty Through Profits by C.K. Prahalad	Dave Barry Does Japan by Dave Barry	Gemba Kaizen: A Commonsense Approach to a Continuous Improvement Strategy, Second Edition by Masaaki Imai
The Black Swan (Second Edition) -- The Impact of the Highly Improbable: With a new section: "On Robustness and Fragility" (Incerto) by Nassim Nicholas Taleb	The New Economics for Industry, Government, Education - 2nd Edition by W. Edwards Deming	Death by Black Hole: And Other Cosmic Quandaries by Neil deGrasse Tyson
Unbowed: A Memoir by Wangari Maathai	Coit Tower San Francisco: Its History and Art by Masha Zakheim	How Doctors Think by Jerome Groopman, M.D.
Out of the Crisis by W. Edwards Deming	The New Economics for Industry, Government, Education - 2nd Edition by W. Edwards Deming	QFD: Quality Function Deployment - Integrating Customer Requirements into Product Design by Yoji Akao
When Will Jesus Bring the Pork Chops? by George Carlin	The Difference: How the Power of Diversity Creates Better Groups, Firms, Schools, and Societies by Scott E. Page	Decision Making for Leaders: The Analytic Hierarchy Process for Decisions in a Complex World, New Edition 2001 (Analytic Hierarchy Process Series, Vol. 2) by Thomas L. Saaty
QFD Symposium Transactions Case Studies and Research published from 1989 – present Free QFD Newsletters Tutorial Materials Special Lectures

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