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A July sweeps win
for Fox, even so

Far less ambitious primetime than last summer

By Toni Fitzgerald

   Last summer, amid much hype, Fox rolled out an entirely new summer lineup as part of what it promised would be a year-round schedule, only to stumble. Fox tied for second among adults 18-49 in the July sweeps, despite offering more new programming than any other broadcast network.
  This summer, with only a sprinkling of new shows, Fox is poised to finish first among adults 18-49 when the July sweeps ends tonight, its first-ever July sweeps win.
   Fox’s July sweeps average among 18-49s through Sunday stood at a 2.2 adults 18-49 rating and 7 share, 0.1 rating point ahead of last summer’s winner, CBS.
 
CBS is actually down from last July, when it averaged a 2.5 to Fox's 2.3. Fox was able to leapfrog CBS, thanks to its new show “So You Think You Can Dance” and the struggling but still potent Major League Baseball All-Star Game two weeks ago.
  “Dance” pushed Fox to the summer’s highest-rated night among 18-49s last week, averaging a 4.6 for its two-hour premiere. That was more than double the network’s summer-to-date average on Wednesday nights, and boosted Fox to a 2.5 average last week.
  The All-Star Game averaged a 4.3 18-49 rating, making it the sixth-highest-rated program during sweeps and giving Fox two of the top six.
  Last summer, Fox had only one in the top six, despite airing at least two new programs every weekday night. This year Fox, though airing fewer new shows, has had more winners than losers.
  “Dance’s” big numbers and the steadiness of “Family Guy” and “Hell’s Kitchen” should be enough to keep Fox ahead when final sweeps ratings are released tomorrow morning. Fox is already projecting the win.
   NBC and ABC are tied for third at 1.9/6, followed by UPN at 1.1/3 and the WB at 0.8/3.

   Meanwhile, in other broadcast ratings for the week ended July 24:

Among adults 18-49, Fox finished first with a 2.5/8 average, followed by CBS at 2.2/7, ABC at 1.8/6, NBC at 1.7/6, UPN at 1.1/4 and the WB at 0.7/2.

Among adults 18-34, Fox finished first at 2.6/10, followed by CBS at 1.6/6, ABC at 1.5/5, NBC at 1.3/5, UPN at 1.1/4 and the WB at 0.7/2.

Among adults 25-54, CBS was first at 2.8/8, followed by Fox at 2.5/7, NBC and ABC tied at 2.2/6, UPN at 1.0/3 and the WB at 0.7/2.

Top five (18-49s): 1. “CSI” (CBS) 4.8; 2. “So You Think You Can Dance” (Fox) 4.6; 3. “Without a Trace” (CBS) 3.9; 4. “Brat Camp” (ABC) 3.7; 5. “Family Guy” (Fox) 3.5

Top five (total viewers): 1. “CSI” (CBS) 14.6 million; 2. “Without a Trace” (CBS) 12.7 million; 3. “So You Think You Can Dance” (Fox) 10.3 million; 4. “Two and a Half Men” (CBS) 9.8 million; 5. “Law & Order: Criminal Intent” (NBC) 9.7 million

Bottom five (18-49s): T105. “Everwood” (WB-Thursday), “One Tree Hill” (WB-Wednesday), “West Wing” (NBC-Saturday 8 p.m.), “Veronica Mars” (UPN) 0.5; 110. “West Wing” (NBC-Saturday 9 p.m.)

Bottom five (total viewers): 106. “West Wing” (NBC-Saturday 9 p.m.) 1.42 million; 107. “Everwood” (WB) 1.3 million; 108. “Charmed” (WB) 1.3 million; 109. “One Tree Hill” (WB-Wednesday) 1.3 million; 110. “One Tree Hill” (WB) 1.2 million

Show on the rise: “Law & Order: Criminal Intent,” NBC Sunday 9 p.m. With ABC’s competing “Desperate Housewives” in reruns, former fans are catching up with “Criminal Intent.” It finished No. 5 among total viewers and No. 18 among 18-49s last week.

Show on the decline: “The West Wing,” NBC Saturday 8 and 9 p.m. Evidently viewers did not want to catch up on “Wing.” It’s obvious why NBC usually skips “Wing” reruns during the summer: Saturday’s back-to-back repeats finished in the bottom 10 among total viewers and adults 18-49, the only non-UPN or WB show to do so.

 

PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending July 24

Network

Households

People 2+

Adults 18-49

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

CBS

5.0

5470

9

2.6

7330

8

2.3

3020

7

NBC

4.1

4460

7

2.0

5630

6

1.8

2310

6

FOX

3.7

4110

7

2.1

5750

6

2.5

3260

8

ABC

3.7

4030

7

1.9

5290

6

1.8

2380

6

UPN

1.8

2020

3

1.0

2750

3

1.1

1440

4

WB

1.2

1280

2

0.6

1680

2

0.7

880

2

PAX

0.5

530

1

0.2

670

1

0.2

210

1

* Each rating point is equivalent to 1.096 million homes
Source: Nielsen Media Research

 

SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending July 24

Network

Households

People 2+

Adults 18-49

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

CBS

7.7

8490

13

4.3

11860

11

3.6

4730

10

NBC

6.1

6690

10

3.3

9070

9

3.2

4200

9

ABC

6.0

6620

10

3.3

9310

9

3.4

4460

10

FOX

5.6

6160

9

3.3

9110

9

3.8

4870

10

UPN

2.2

2370

3

1.2

3210

3

1.3

1700

4

WB

2.1

2280

3

1.1

3100

3

1.3

1660

3

PAX

0.4

460

1

0.2

610

1

0.1

170

0

* Each rating point is equivalent to 1.096 million homes
Source: Nielsen Media Research 

 

NETWORK TV
Ranked on Households
Week Ending July 24

#

PROGRAMS

Net

HOUSEHOLDS

PERSONS 2+

Rtg%

Shr

(000)

#

Rtg%

(000)

1

CSI

CBS

9.9

17

10815

1

5.3

14637

2

WITHOUT A TRACE

CBS

8.7

15

9502

2

4.6

12681

3

LAW AND ORDER:CRIM INTENT

NBC

6.6

11

7196

4

3.5

9696

4

LAW AND ORDER:SVU

NBC

6.5

11

7156

8

3.3

9189

4

NCIS

CBS

6.5

12

7101

6

3.4

9390

6

LAW AND ORDER

NBC

6.4

11

7035

9

3.2

8988

6

SO YOU THINK YOU CN DANCE

FOX

6.4

11

6969

3

3.7

10299

8

TWO AND A HALF MEN

CBS

6.3

10

6893

4

3.5

9751

9

60 MINUTES

CBS

6.1

12

6638

11

3.1

8738

10

CSI: MIAMI

CBS

6.0

10

6611

9

3.2

8888

11

BRAT CAMP

ABC

5.9

10

6508

6

3.4

9360

11

EVERYBODY LOVES RAYMOND

CBS

5.9

10

6487

11

3.1

8546

11

LAW AND ORDER WED 9PM

NBC

5.9

10

6419

13

3.0

8303

14

MOST OUTRAG MOMTS LIVE TV

NBC

5.7

11

6270

16

2.9

8078

15

COLD CASE

CBS

5.6

10

6122

13

3.0

8363

16

CROSSING JORDAN

NBC

5.5

10

6068

18

2.8

7849

17

BIG BROTHER 6-THU

CBS

5.3

10

5785

18

2.8

7852

17

BIG BROTHER 6-TUE

CBS

5.3

9

5784

16

2.9

8123

17

CSI: NY

CBS

5.3

9

5859

13

3.0

8245

17

KING OF QUEENS

CBS

5.3

9

5782

20

2.7

7388

21

48 HOURS MYSTERY

CBS

5.0

10

5485

21

2.6

7333

22

PRIMETIME LIVE

ABC

4.9

9

5379

25

2.4

6688

23

20/20-FRI

ABC

4.8

9

5270

22

2.5

6871

24

HOUSE

FOX

4.7

8

5135

22

2.5

6956

25

DATELINE SUN-7PM

NBC

4.5

9

4934

30

2.2

6247

25

MEDIUM

NBC

4.5

8

4905

30

2.2

6228

Source: Nielsen Media Research

 

TOP 25 PROGRAMS – BROADCAST
Adults 18-49
Week Ending July 24

Rank

Program

Net

Rtg%

(000)

1

CSI

CBS

4.8

6248

2

SO YOU THINK YOU CN DANCE

FOX

4.6

6013

3

WITHOUT A TRACE

CBS

3.9

5102

4

BRAT CAMP

ABC

3.7

4755

5

FAMILY GUY

FOX

3.5

4567

6

BIG BROTHER 6-TUE

CBS

3.4

4389

6

TWO AND A HALF MEN

CBS

3.4

4404

8

HELL'S KITCHEN

FOX

3.3

4316

8

SIMPSONS-SUN 8:30P

FOX

3.3

4329

10

AMERICAN DAD

FOX

3.1

4078

10

BIG BROTHER 6-THU

CBS

3.1

4060

12

CSI: MIAMI

CBS

3.0

3905

12

ROCK STAR: INXS-TUE

CBS

3.0

3911

14

CSI: NY

CBS

2.9

3787

14

EVERYBODY LOVES RAYMOND

CBS

2.9

3831

14

LAW AND ORDER:SVU

NBC

2.9

3824

14

SIMPSONS

FOX

2.9

3774

18

LAW AND ORDER:CRIM INTENT

NBC

2.7

3524

19

HOUSE

FOX

2.5

3264

19

KING OF QUEENS

CBS

2.5

3288

19

LAW AND ORDER

NBC

2.5

3237

19

ROCK STAR: INXS-MON

CBS

2.5

3211

23

NCIS

CBS

2.4

3130

24

EXTREME MAKEOVER:HM ED-8P

ABC

2.3

2975

24

MOST OUTRAG MOMTS LIVE TV

NBC

2.3

3047

Source: Nielsen Media Research

 

CABLE TV
Ranked on Households
Week Ending July 24

BASIC CABLE

#

PROGRAM NAME

NET

Households 

Persons 2+

(000)

Rtg %

(000)

1

NEXTEL CUP RACING/POCONO

TNT

5137

4.7

7150

2

WWE ENTERTAINMENT (WWE RAW ZONE)

SPIKE

3767

3.4

5492

3

CLOSER, THE

TNT

3645

3.3

4914

4

MONK

USA

3215

2.9

4507

5

WWE ENTERTAINMENT (WWE RAW)

SPIKE

3023

2.8

4340

6

REAL WORLD XVI

MTV

2831

2.6

3391

7

TBS PRIME MOVIE (WATERBOY, THE)

TBSC

2795

2.6

3983

8

FAIRLY ODD PARENTS

NICK

2781

2.5

3031

9

SR/BUSH NOM JOHN ROBERTS(S)-07/19/2005

FOXNC

2704

2.5

3571

10

SPONGEBOB

NICK

2626

2.4

3054

11

FAMILY GUY

ADSM

2569

2.3

3649

12

LAW & ORDER: SVU

USA

2562

2.3

3275

13

FAIRLY ODD PARENTS

NICK

2537

2.3

3115

14

FAIRLY ODD PARENTS

NICK

2516

2.3

3292

15

LAW & ORDER

TNT

2513

2.3

3207

PAY CABLE

#

PROGRAM NAME

NET

Households 

Persons 2+

(000)

Rtg %

(000)

1

SIX FEET UNDER

HBO

1808

1.6

2455

2

ANACONDAS: HUNT FOR BLOOD

HBO

1685

1.5

2307

3

ENTOURAGE

HBO

1547

1.4

2050

4

DAY AFTER TOMORROW, THE

HBO

1217

1.1

1719

5

WCB: HOPKINS VS. TAYLOR

HBO

1215

1.1

1767

* Ratings based on 109.6 million U.S. TV homes. One ratings point represents 1.096 million homes.
Source: Nielsen Media Research

 

SYNDICATION
Ranked on Households
Week Ending July 17

#

 PROGRAMS

Syndicator

Households

US Rtg%

(000)

1

WHEEL OF FORTUNE

KIN

7.7

8392

2

JEOPARDY

KIN

6.4

7017

3

OPRAH WINFREY SHOW (AT)

KIN

6.1

6635

4

EVRY LVS RAYMOND-SYN (AT)

KIN

5.5

6082

5

SEINFELD (AT)

SPT

5.1

5587

6

SEINFELD-WKND (AT)

SPT

4.9

5331

7

JUDGE JUDY (AT)

PRM

4.8

5237

8

FRIENDS (AT)

WB

4.6

5076

9

DR. PHIL SHOW

KIN

4.5

4959

9

WHEEL OF FORTUNE WKND

KIN

4.5

4918

9

CSI-SYN (AT)

KIN

4.5

4900

12

ENTERTAINMENT TONIGHT(AT)

PRM

4.4

4794

13

LIVE WITH REGIS AND KELLY

BV

3.5

3816

14

JUDGE JOE BROWN (AT)

PRM

3.3

3667

15

EVBDY LVS RAYMOND-WKD-SYN

KIN

3.2

3537

16

MILLIONAIRE (AT)

BV

3.1

3419

16

INSIDE EDITION

KIN

3.1

3375

16

MAURY (AT)

NBU

3.1

3367

19

THAT 70S SHOW-MF-SYN (AT)

2/T

2.9

3145

19

COPS-SYN (AT)

2/T

2.9

3140

21

DIVORCE COURT (AT)

2/T

2.8

3027

21

MALCOLM IN-MIDDLE SYN(AT)

2/T

2.8

3026

23

KING OF THE HILL-SYN(AT)

2/T

2.7

3013

23

PEOPLE'S COURT (AT)

WB

2.7

3001

25

INSIDER (AT)

PRM

2.5

2729

Source: Nielsen Media Research

 

SPANISH-LANGUAGE TELEVISION
Ranked on Households
Week Ending July 24

#

PROGRAMS

Net

NHTI

(000)

1

MADRASTRA M-F

UNI

25.9

2826

2

CRISTINA-MON

UNI

24.1

2634

3

APUESTA POR UN AMOR M-F

UNI

21.7

2367

4

DON FRANCISCO PRESENTA-WE

UNI

21.2

2308

5

INOCENTE DE TI M-F

UNI

19.8

2159

6

CASOS VIDA R: ED. ESP TUE

UNI

18.5

2017

7

AQUI Y AHORA-THU

UNI

18.0

1965

8

CASA DE LA RISA FRI

UNI

15.2

1653

9

SABADO GIGANTE-SAT

UNI

13.9

1516

10

PAR DE ASES FRI

UNI

13.1

1427

11

HORA PICO-SUN

UNI

12.8

1393

12

VER PARA CREER-SUN

UNI

12.0

1308

13

PARODIA-SUN

UNI

8.6

935

14

MUJER EN EL ESPEJO M-F

TEL

8.5

927

15

CASOS FAMILIA ED ESP SAT

UNI

7.2

781

16

CUERPO DEL DESEO M-F

TEL

6.1

665

17

COPA ORO TF 07/21/05-24(S)-07/21/2005

TF

5.3

577

18

CINE LAS ESTREL2 SUN

TF

5.1

559

19

AMARTE ASI M-F

TEL

4.9

529

20

DECISIONES M-F

TEL

4.6

495

21

CINE LAS ESTREL1 SUN

TF

4.3

472

22

PLATEADOS M-F

TEL

4.2

463

23

RECORDS MUND GUINNES 7/24(S)-07/24/2005

TEL

3.9

421

24

SIN FRONTERAS

TEL

3.5

381

25

CINE LAS ESTREL1 SAT

TF

2.8

306

25

SOLO BOXEO DE MILLER

TF

2.8

302

* Nielsen Hispanic Television Index; ratings based on 9.7 million Hispanic TV homes.
Source: Nielsen Media Research

 

NETWORK SPORTS
Ranked on Households
Week Ending July 17

#

PROGRAMS

Net

Episode

Households

Persons 2+

US Rtg%

Shr

(000)

(000)

1

FOX MLB
ALL-STAR
GAME(S)-7/12

FOX

8.1

14

8884

12330

2

FOX MLB
ALL-STAR
PRE(S)-7/12

FOX

6.2

12

6769

9046

3

BRITISH
OPEN-7/17(S)

ABC

4.6

14

5037

6002

4

FOX MLB
ALL-STAR
POST(S)-7/12

FOX

4.2

8

4605

6007

5

BRITISH OPEN
7/16(S)

ABC

3.8

12

4206

4940

6

FOX SAT.
BASEBALL

FOX

VAR. TEAMS
AND TIMES

3.1

9

3439

4284

7

WWE
SMCKDOWN!

UPN

3.0

5

3279

4941

8

GREAT OUTDR
GAMES
SUN(S)-7/17

ABC

2.3

6

2547

3309

9

GREAT OUTDR
GAMES-
SAT(S)-7/16

ABC

1.9

5

2110

2578

10

CBS SPORTS
SPEC
SU(S)-7/17

CBS

TOUR DE
FRANCE

1.6

4

1765

2236

11

BRIT. OPEN
HILIGHTS
SUN(S)-7/17

ABC

1.4

3

1576

1972

12

BRIT. OPEN
HIIGHTS
SAT(S)-7/16

ABC

1.3

3

1452

1739

13

989 SP NFL QB
CHLNGE
SU(S)-7/17/

CBS

1.2

3

1266

1621

14

989 SP NFL QB
CHLNGE
-SA(S)-7/16

CBS

1.1

3

1227

1548

15

CELEB GOLF
CHAMP
SUN(S)-7/17

NBC

1.1

3

1182

1378

16

CELEB GOLF
CHAMP
SAT(S)-7/16

NBC

1.0

3

1133

1384

17

BRIT. OPEN
HILIGHTS
-FRI(S)-7/15

ABC

0.9

3

954

1097

18

CBS AUTO 
RACING AMR
LEMNS(S)-7/17

CBS

INFINEON
GRAND 
PRIX
- SONOMA

0.8

2

832

985

19

THIS WEEK IN
BASEBALL

FOX

0.8

2

862

1125

20

NBC SPORTS
SPEC 7/16-B(S

NBC

TRI-
ATHLON

0.8

2

878

1068

21

BRIT. OPEN
HILIGHTS
THU(S)-7/14

ABC

0.7

3

774

710

22

NBC SPORTS
 SPEC 7/16-A(S)

NBC

HYNISPRT
CYCLING

0.6

2

669

842

Source: Nielsen Media Research


July 27, 2005 © 2005 Media Life


- Toni Fitzgerald is a staff writer for Media Life.


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