Box Office: ‘Cinderella’ Reigns With $70.1 Million, ‘Run All Night’ Falls Flat

15 March 2015 8:18 AM, PDT | Variety - Film News | See recent Variety - Film News news »

“Cinderella” enchanted audiences this weekend, racking up a royal $70.1 million to lead the domestic box office and $132 million globally.

The adaptation of the fairy tale follows Walt Disney Studios’ strategy of raiding its animated favorites for live action blockbusters — an approach that led to such prior successes as “Maleficent” and “Alice in Wonderland,” and one the studio plans to employ on “Dumbo” and “Beauty and the Beast.”

“Cinderella’s” popularity left Liam Neeson’s latest action-adventure, “Run All Night,” huffing and puffing at the finish line. The Warner Bros. release pulled in a lackluster $11 million from 3,171 theaters, lower than pre-release tracking which suggested a debut in the $15 million range. The audience was 52% female and 86% over the age of 25.

It’s possible that Neeson, who was recently seen making short work of European bad guys in January’s “Taken 3,” has simply been brandishing the gun a bit too much of late. »

- Brent Lang

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