March 27, 2013, New York – The Guardian today announced that it has partnered with Flipboard, which unveiled a brand new edition of its social magazine that offers publishers a new way to share archival content, publish great magazines and package together stories in a totally new way.
As a launch partner, the Guardian will initially feature three magazines – optimized for Flipboard on the iPad, iPhone and iPod Touch – to appear in Flipboard's Content Guide. They include:
• The Royals: a selection of the Guardian's coverage of the British monarchy;
• Space: Mars, Meteors and Monkeys: a selection of space and science news, images and videos;
• The Death Penalty in America: a selection of the Guardian's ground-breaking coverage of capital punishment in the US.
"Our partnership with Flipboard reflects the Guardian's commitment to offer new and innovative ways for readers to engage with our content and extend our reach across a variety of digital platforms," said Guardian US CEO Michael Bloom. "We're thrilled to be part of Flipboard's elegantly designed user experience to bring the Guardian's distinctive journalism to a new and growing community of readers."
Flipboard's latest edition allows anyone to collect stories, videos and images they find into their own magazines. Readers can fill their magazines with content that expresses a point of view, reflects personal tastes or shares ideas they find inspiring. For publishers, it offers a new way to package stories. Because magazines are public, they can grow an audience and others can like items, comment on posts, or even subscribe to other people's magazines. When people interact with a magazine, the curator learns about it through new Flipboard notifications.
Magazines by people and publishers will be featured regularly in the Content Guide under "New & Noteworthy" and "By Our Readers". In the Content Guide readers can see some of the beautiful new magazines already being created.
For more about Flipboard's new edition, visit www.flipboard.com
Media Contact:
Gennady Kolker, Guardian US
gennady.kolker@guardiannews.com
o: 646.937.5878
c: 925.437.4522
t: @GENN4DY
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About Guardian News & Media
Guardian News & Media (GNM) is the publisher of the US news website www.guardiannews.com, the Guardian and Observer newspapers and guardian.co.uk website in the UK. The Guardian US is a New York-based digital newsroom that covers American news for an online, international audience. Guardiannews.com merges the innovation and energy of a start-up with groundbreaking, award-winning journalism and backing of the Guardian brand.
About Flipboard
Flipboard is the world's first social magazine, a single place to keep up with everything you care about and collect it in ways that let reflect you. Inspired by the beauty and ease of print media, Flipboard is designed so you can easily flip through news from around the world or stories from right at home, helping people find the one thing that can inform, entertain or even inspire them every day. Start reading your magazine by downloading Flipboard at www.flipboard.com.