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New Kano Model and QFD

When spec-satisfying product fails in customer satisfaction

Classical or Modern QFD ?

How customers adapt to unsatisfying products

QFD for Manufacturing

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QFD: Quality Function Deployment

  1. Seeks out spoken and unspoken customer needs from fuzzy Voice of the Customer verbatim;
  2. Uncovers "positive" quality that wows the customer;
  3. Translates these into designs characteristics and deliverable actions; and
  4. Builds and delivers a quality product or service by focusing the various business functions toward achieving a common goal—customer satisfaction. Read more...

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The QFD Institute is a non-profit organization dedicated to dissemination and advancement of QFD through on-going R&D, current best practices and tools, and state-of-the-art QFD education and training.

To inquire how QFD may help your project and organaization, please Contact Us  +1 734-995-0847 (M-F 9am–5pm US Eastern).