I’ve been somewhat disappointed by the reviews of Microsoft’s new search engine, Bing, which MSFT is describing as a "decision engine." I began to have the distinct impression that even reviewers who I consider to be extremely tech-savvy, like the Wall Street Journal’s Katie Boehret,  hadn’t looked at Microsoft’s Live search engine in awhile. Some of the things reviewers noted as being new, such as the colorful front page with its little information snippets about the picture, have been on Live (the U.S. version only) for quite awhile. On Monday, Greg Notess published a NewsBreak about Bing that clearly demonstrated he understands the nuances of both the new search, er decision, engine and its Live progenitor.

But will people really adopt the word Bing as a verb? I’ll just Bing that for you? Or, Bingo, Bing got me the answer I was looking for? Then, there’s Bada Bing, Bing Bling, and Bing being the cherry on top. Not to mention Bing Crosby, who might be crooning a Bing tune were he still alive. And, apparently, the word has various meanings in Chinese. The chances for punning about this make me giddy.

Not really in the pun category, but definitely in the "having fun with the name" department is the commentary and "press release" from Stanley Bing, the Fortune columnist, at his blog. He expressed “moderate outrage” at the branding of the new search engine with his name and suggested that the two brands come together with Mr. Bing as logo, symbol and spokesman.  Note that "Stanley Bing" is a nom de plume.

For more on Bing, and other search engines, but probably sans puns, look for Greg’s column in a forthcoming issue of ONLINE and at WebSearch University.

With the announcement of Microsoft’s bid for Yahoo, the press seemed to come up with a generally recognized name for the newly merged company, should that ever actually happen — MicroHoo. A search on both Factiva and Nexis told me that there have been a couple of hundred uses of the term since that announcement. The reverse, YaSoft gleaned almost no hits. But think about potential other combinations:

NewsCorp buys Yahoo and names it NewsHoo. Or combines it with Dow Jones for DowHoo. Or with Factiva for FActHoo or HoosFacts?

Ok, maybe not.

But what if Thomson sells Dialog to NewsCorp, which combines it with Factiva. Then we might have DialFact or FactDial.

Or Yahoo actually is sold to an obscure Indiana company and becomes Yahoosier.

If any of this happens, I will be amazed.